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Explore how Kazuki Morishita and his team at GungHo Online Entertainment, Inc. have achieved 10 million downloads in Japan by focusing on creating engaging and innovative games. Learn the importance of balancing luck and skill, providing in-game events and promotions, and fostering a culture of constant improvement. From concept to prototype, discover the key principles behind their successful games. Join the conversation on how making games can lead to true happiness.
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100% Fun: Keeping Players EngagedKazuki MorishitaGungHo Online Entertainment, Inc.President & CEO , Executive Producer
Be InnovativeBe IntuitiveBe CaptivatingBe SustainableBe Encouraging
Concept to Prototype
Puzzle & DragonsProducer Daisuke Yamamoto
Redesigned 4 to 5 times
The right balance of Luck and Skill
“I just came up with an even better idea!” “Let’s change the feature because this idea is great!”
CONSOLE SMARTPHONE