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(Design Authorship) Fran Baker

How can a Graphic Designer have their own signature ‘style’ if they are essentially solving a brief for a client?. (Design Authorship) Fran Baker. Introduction. Fran Baker – UKCPD NLP Foundation Qualification brochure (2012). Fran Baker – Precipice (2009). The Argument. You CAN

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(Design Authorship) Fran Baker

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  1. How can a Graphic Designer have their own signature ‘style’ if they are essentially solving a brief for a client? (Design Authorship) Fran Baker

  2. Introduction Fran Baker – UKCPD NLP Foundation Qualification brochure (2012) Fran Baker – Precipice (2009)

  3. The Argument • You CAN • Creative’s simply CAN’T HELP but bring their own style into all aspects of work they do. • You CAN’T • Designers MUST follow client briefs otherwise they won’t get paid!

  4. Reader / Author Relationship “The birth of the reader must come at the cost of the death of the author” [Barthes, (1977, p.148)]

  5. “The birth of the reader must come at the cost of the death of the author” Loud Graphix Exhibition, Berlin (2007)

  6. Case Studies: • Tomato • No distinction between their client work and their personal work. DUNHILL (2010) IN THE BELLY OF ST. PAUL (2003) ALBERTO ASPESI (1998)

  7. Case Studies: • Fuel • Insistent on having an obvious distinction between personal and client work. MACMILLAN
BOOK DESIGN
(2010) THE UNLOVED POSTER
FILM 4
(2009) BOOK MAN
(2005) BRITISH RED CROSS AID RELIEF – POSTER (2011)

  8. Postmodernism “Postmodernism is an attitude of mind that allows for different […] values and meanings to be “encoded” into a single work of art” [Britton & Barker, (2003, p.44)]

  9. If the work that’s created is open to interpretation, does it mean that authorship should be of no concern to the designers? Peter Saville- Suede ‘Coming Up’(1996)

  10. Case Studies: • Postmodernism (Left) Émigré Magazine 17, Edward Fella -WiseGuys(1991) (Right) Neville Brody- Fuse (Magazine Cover) (1994)

  11. Political Agenda’s “The power of designers is that we can design things to have different consequences” [Winhall, J. (2012). Is Design Political? [article]. Retrieved from http://www.core77.com/reactor/03.06_winhall.asp]

  12. The only way Graphic Designers can have a ‘voice’ within their work… (Above) Adbusters – Absolut on Ice (2011) (Top Right) Adbusters - Tommy Hilfinger: Follow the Herd (2011) (Right) Banksy- Global Warming (2009)

  13. Case Studies: • First Things First Manifesto • Adbusters (Above) First things first manifesto (1964) (Right) Adbusters - Everything Is Fine, Keep Shopping (2011)

  14. Conclusion Does it really matter? YES /NO

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