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This presentation by Cara S. Kaufman from Kaufman-Wills Group, emphasizes the digital transformation in academic publishing. It outlines key technologies, such as manuscript submission systems and production tracking, and discusses the drivers behind the shift, including a faster publication cycle and increasing author sophistication. The methods for educating and engaging authors and reviewers, while managing change and expectations, are explored. Potential pitfalls, from disruptive changes in workflow to unforeseen costs, are also addressed. Gain insights for navigating the evolving landscape of digital authorship.
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Creating Digital Authorship Educating authors and reviewers about and promoting use of new technology Cara S. Kaufman, Partner Kaufman-Wills Group, LLC Council of Science Editors, 7 May 2001
Overview • Technologies • Drivers • Methods • Goals • Pitfalls • Closing • Acknowledgements • Contact Kaufman-Wills Group
Technologies • Manuscript submission and peer-review • Digital art • Online content • Production tracking systems
Drivers • Speeding up the publication cycle • Technological sophistication of authors • Economic forces
Methods • E-mail communications • Announcement pages; boxed ads in journal • Editorials in journals; articles in society newsletters, tabloids • Instructions for Authors • Web sites • Online FAQs • Editor Web pages (APS) • Print and online co-promotion
Goals • Managing expectations • Instant • Easy • Free • Implementing change • Communicate early • Analyze and adjust workflow • Train inside and outside
Pitfalls • Disruptive change • Changes workflow, process • Changes individual responsibilities • Training shortfall • Internal • External • Lack of system integration • Unforeseen costs
Acknowledgements • Margaret Reich • Publications Manager and Executive Editor, American Physiological Society • Suzy Lanier • Associate Managing Editor, Circulation, American Heart Association
Kaufman / Wills Group, LLCFull-service consultants serving medical publishersin the areas of business development, onlinestrategy, workflow efficiency, and marketing and market research. Cara S Kaufman / Alma J Wills / Partners 24 Aintree Road / Baltimore MD 21286 410 821 8035 ph / 410 821 1654 fax ckaufman@bellatlantic.net / http://www.kaufmanwills.com