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Yearbook Vocabulary . SVMS Yearbook. Pica. A graphical measurement equaling 1/6 of an inch. Inch. Pica. Point . The basic measurement system used to measure the size of type. There are 12 points to a pica , 72 points to an inch. Pica. Point. double page spread.

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slide2
Pica
  • A graphical measurement equaling 1/6 of an inch.

Inch

Pica

point
Point
  • The basic measurement system used to measure the size of type. There are 12 points to apica, 72 points to an inch.

Pica

Point

double page spread
double page spread
  • Two facing pages in a yearbook that are designed to appear as one cohesive design.
bleed
Bleed
  • A picture taken past the external margin on the page, extending off the page.
slide6
cob
  • Cut out background... a photo that has the background cut out.
eyeline
eyeline
  • An imaginary single pica of white space that flows horizontally across a double page spread. Its prpose is to unify both pages into one visual element.
column design
column design
  • A technique of dividing up your spread into small columns and following the rules of every element beginning and ending on a column and keeping consistent interior margins.
dominant element
Dominant element
  • The largest element on your spread, usually an interesting photo/headline combination.
primary headline
primary headline
  • The largest type on your page. Works with the dominant photo to draw attention and create interest.
secondary headline
secondary headline
  • Used to make a blend between a headline and a story, usually very enticing to readers.
caption
caption
  • Text near a photo that tells about the photo and the people pictured.
gutter
gutter
  • A two pica space between the left and right page on a double page spread.
folio
folio
  • Information that helps the reader know their location in the book, like page number, section, etc.
lead in
lead in
  • The sentence of paragraph which catches the attention of the reader.