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Eco-friendly meat. Group 6. Table of content. The environmental effects Green Labels Marketing Ideas. The environmental effects . The environmental impact of meat production varies Wide variety of agricultural practices Meat is obtained through a variety of methods:

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Presentation Transcript
table of content
Table of content
  • The environmentaleffects
  • Green Labels
  • Marketing
  • Ideas
the environmental effects
The environmental effects
  • The environmental impact of meat production varies
  • Wide variety of agricultural practices
  • Meat is obtained through a variety of methods:
    • Organic farming
    • Free range farming
    • Intensive livestock production
    • Subsistence agriculture
    • Hunting
    • Fishing
negative impacts
Negative impacts:
  • Encroachment on undeveloped lands
  • Clear cutting of forests, deforestation
  • Land quality decline
  • Use of virtual water
  • Negative impact on stream and riparian habitats:
    • Increased phosphates and nitrates
    • Decreased dissolved oxygen
    • Increased temperature, turbidity, and eutrophicationevents
    • Reduced species diversity
negative impacts1
Negative impacts
  • Livestock contribute to about 9% of total anthropogenic carbon dioxide emissions
  • 37% of methane emissions
  • 65% of nitrous oxide emissions
  • Waste:
    • 1/3 of agricultural land is used for corn production
    • 1/2 of the corn harvested is used for meat production
beneficial impacts
Beneficial impacts:
  • Conversion of waste to high-protein food
    • E.G.: Currently, 70 % of the feedstock used in the Dutch feed industry originates from the food processing industry
  • Control of specific invasive or noxious weeds on rangeland
  • A more efficient use of animal waste may be a contributing factor in sustainability.
    • E.G.: By-products of slaughtered animals used to provide biogas.
  • Soy:
    • in the form of tofu, tempeh, pups, tofurkey, and every other form imaginable.
  • Seitan:
    • (high protein wheat gluten): in traditional forms as well as those that can resemble duck.
  • Veggie burgers:
    • a mix of all kinds of things in as many varieties but all standing in for the beef staple.
role of green labels
Role of green labels
  • Labels on foodthatensure the consumer that the productiseco-friendly.
  • Organic meat and dairy:
    • No antibiotics, hormones, or pesticides are given to animals
    • Livestock are given all organic feed.
    • Disease is prevented with natural methods such as clean housing, rotational grazing, and a healthy diet.
    • Livestock must have access to the outdoors.
role of green labels1
Role of green labels
  • Lifecycle of the productis not included in the label
  • Green labels alsotry to ensure fair trade
green label examples
Green label examples




facts used to convince consumer
Factsused to convince consumer
  • 3 types:
    • Organic: animals fed entirely with organic feed
    • Grass-fed: Grass-fed meat is fed largely or exclusively on the natural food for ruminants like cows and sheep, instead of on corn and soy.
    • Local: Local meat is grown near the place it is consumed
how to sell it
How to sellit?
  • Transparancy
  • Happy cows
  • Marketing campaigns
    • Comparingwith normal product (whichisbad)
    • Try to jump on the green train (youngergeneration?)
improve environmental approach
  • Transparancy
  • Raise taxes on « bad » meat
  • Standarizedrules ans labels (WTO)
  • Import restrictions against     « badmeat »
  • Restrictions and rules on use of antibiotics/treatment&transport of animals
strenghts weaknesses
  • Strenghts
    • Focus on the humanely treated animals
    • Does not contain potentially harmful toxins
    • Improves the environment
  • Weaknesses
    • It is more expensive
    • Not as easily available as other meat
possible sales channels
  • Organic webshop
  • In the supermarkets next to the regular meat
  • Restaurants
  • Butcher (certification)
  • Direct sales from the farms/marketplace
future ideas
Future ideas
  • Increase availability by adding more channels
  • Raise awareness and increase transparency
  • Raise taxes on bad meat
  • Standardize rules and labels
  • Import restrictions on regular meat
  • Regulations on the use of medication on animals