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Importance

I have explored two major distributors: IPC Media and Bauer, and weighed up the advantages and disadvantages of them distributing my magazine. At the end, I have come to a conclusion about which one I would most like to distribute my magazine and why. Importance .

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Importance

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  1. I have explored two major distributors: IPC Media and Bauer, and weighed up the advantages and disadvantages of them distributing my magazine. At the end, I have come to a conclusion about which one I would most like to distribute my magazine and why.

  2. Importance • Magazine distribution is really important because it is how the magazine reaches the public; that is its role. It is important that the magazine is distributed by a company who can present a positive image to the target audience. I think that the most important thing to do when choosing a distributor is look at the magazines they are already distributing and see if they are already in contact with the target audience you are aiming the product at because if they are, they will be in contact with businesses that stock similar magazines and will have the experience of distibuting a magazine that a certain genre.

  3. Who would distribute my magazine and why? • As my magazine would be brand new to the market I think it is very important that I pick a distributer with clarity and a reputation for commercial magazines I am going to look at IPC media and Bauer.

  4. Why choose IPC • IPC Media (formerly International Publishing Corporation), is a consumer magazine and digital publisher in the United Kingdom, with a large portfolio selling over 350 million copies each year. • Therefore that’s why I think it would be a good business to get involved with because of its British history and roots.

  5. Why choose Bauer • Bauer Media Group is a multinational media company headquartered in Hamburg, Germany which operates in 15 countries worldwide. Since the company was founded in 1875, it has been privately owned and under management by the Bauer family. It was formerly called Heinrich Bauer Verlag KG, abbreviated to HBV and usually shortened to H. Bauer. • Worldwide circulation of Bauer Media Group's magazine titles amounts to 38 million magazines a week • The only promblem with opperating with Bauer would be is that they are based in Germany and aren’t very local too operate or commute with.

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