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Direct Action – Working One to One with Employers

Direct Action – Working One to One with Employers. A presentation and workshop Christine Jenkins Managing Director of CCWorks. Misconceptions, misconceptions. Direct Action – the internal barriers. Apathy Ingnorance. Payroll giving doesn’t work for us

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Direct Action – Working One to One with Employers

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  1. Direct Action – Working One to One with Employers A presentation and workshop Christine Jenkins Managing Director of CCWorks Direct Action - Working One to One with Employers

  2. Misconceptions, misconceptions Direct Action - Working One to One with Employers

  3. Direct Action – the internal barriers Apathy Ingnorance Payroll giving doesn’t work for us No one cares at our charity Why should we when we can get donors by doing nothing? Seems like hard work We can’t control or scale Payroll giving has to be promoted for all charities The PFO’s will stop promoting us We don’t know how to sell it in Others? Direct Action - Working One to One with Employers

  4. Direct Action – external barriers We don’t know which employers have a scheme We can’t compete with PFO’s in exclusive companies. They have the market tied up Companies won’t promote just for us The whole contract sign-up business is too much trouble Direct Action - Working One to One with Employers

  5. Direct Action – it can work and Make Your Final Hour Count and Direct Action - Working One to One with Employers

  6. Employee Giving and CoY Leaving a Legacy or Kick Start? Appeal- focused or core funding? One-off or regular donation or combination? Universal or targeted campaign – high earners/couch potatoes? Use as a sponsorship collection vehicle? Direct Action - Working One to One with Employers

  7. Direct Action – back to the future 1 Direct Action - Working One to One with Employers

  8. Direct Action – back to the future 2 Canterbury Community Chest Direct Action - Working One to One with Employers

  9. Why they Worked Well-known brands – national and local Use of dedicated fundraisers Campaign-style promotions Incentives Direct Action - Working One to One with Employers

  10. Direct Action – in the US Annual ‘Good Works’ Campaign Direct Action - Working One to One with Employers

  11. Good Works – Flexible Giving Methods Give to one of eight featured partners or to any charity of your choice • "Give a Dollar a Pay" option, simply click a button to designate $1.00 per paycheck (fortnightly) for charity • One time payroll deduction - taken from the employee's first • paycheck in 2012 • Ongoing payroll deductions over 24 pay periods throughout 2012 • One time credit or debit card contribution - one time contribution processed and paid to the recipient charity in 2012 Direct Action - Working One to One with Employers

  12. Good Works – Giving Mechanisms Online through Good Works Website Online Form download By Telephone Direct Action - Working One to One with Employers

  13. Benevity Direct Action - Working One to One with Employers

  14. Direct Action - Workshop What more can be done to engageemployers directly? Three types of group – maximum 6 in a group Large Charities Smaller Charities PGA’s/PFO’s and others Direct Action - Working One to One with Employers

  15. Discuss – large charities How can we use the power of our brands to engage more employers with payroll giving? What Appeals/Fundraising Campaigns might suit payroll giving promotions? How can we demonstrate local impact when engaging directly with employers? Direct Action - Working One to One with Employers

  16. Discuss – smaller charities How can we compete with larger charities? How can we use the power of our local impact to our advantage? How can we resource business development of payroll giving? Direct Action - Working One to One with Employers

  17. Discuss – PGA’s/PFO’s What can we do to support charities who want to engage employers one to one? How can we work with charities who want to develop new donor recruitment models? How can charities working successfully and directly with employers impact on the PG market? Direct Action - Working One to One with Employers

  18. Feedback Direct Action - Working One to One with Employers

  19. Take one action away today • Large Charities • Smaller Charities • PGA’s/PFO’s and others Direct Action - Working One to One with Employers

  20. Join a Big Change Breakfast Workshop • We will continue to inspire you to take Direct Action • We will Share good Case Studies and news stories • We will Initiate best practices for charities • wanting to take direct action on payroll giving • You will find out how Big Change online promotional tool • can support you • If you are interested please contact me for dates/venues • 0845 612 3577 or email christinejenkins@ccworks.co.uk Direct Action - Working One to One with Employers

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