1 / 20

Maximizing Market Share for Automobile Manufacturers: Strategies, Trends, and Customer Preferences

This senior exhibition explores the essential question of how automobile manufacturers compete for market share. Analyzing data on US car and light truck sales in 2003, including GM, FORD, DCX, TOYOTA, HONDA, and others, the exhibition delves into factors influencing buyer car selection. Key aspects such as design, affordability, safety, fuel economy, value, innovation, quality, and consumer satisfaction are highlighted. The methods of gaining market share, such as pricing, advertising, customer service, multiple models, concept cars, brand names, and customer loyalty, are discussed. The exhibition also addresses warranty claims, innovation, and challenges faced in the industry such as expense, risk, aggressive competition, timing, and financial resources. Overall, it aims to provide insights into the dynamic landscape of the automobile market.

casper
Download Presentation

Maximizing Market Share for Automobile Manufacturers: Strategies, Trends, and Customer Preferences

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Senior Exhibition Essential Question: How do automobile manufacturers compete for market share? By McLean B.

  2. Market Share: Percentage of total car sales from all car manufacturers that one auto manufacturer sells.

  3. US Cars & Light Truckssold in 2003 • GM 28.3% • FORD 20.8% • DCX 14.1% • TOYOTA 11.2% • HONDA 8.0% • OTHER 17.6% • DCX-Daimler/Chrysler http://www.warrantyweek.com/archive/www/20040127.html

  4. How buyers select cars • Design • Affordability • Safety • Fuel Economy • Value • Innovation • Quality • Consumer Satisfaction

  5. DESIGN http://www.ultimatecarpage.com

  6. DESIGN http:www.ultimatecarpage.com

  7. AFFORDIBILITY http://www.hyundaiusa.com

  8. SAFETY http://www.ultimatecarpage.com

  9. VALUE http://www.toyota.com

  10. INNOVATION http://www.bmwusa.com

  11. DESIGN DESIGN http://www.vwvortex.com

  12. DESIGN http://www.ultimatecarpage.com

  13. Methods of Gaining Share • Pricing • Advertising • Customer Service • Multiple Models • Concepts Cars • Brand Names • Customer Loyalty

  14. US Cars & Light Trucks WARRANTY CLAIMS in 2003 http://www.warrantyweek.com/archive/ww20040127.html

  15. INNOVATION http://www.bmwusa.com

  16. INNOVATION http://www.bmwusa.com

  17. INNOVATION http://www.bmwusa.com http://www.bmwusa.com

  18. Issues • Expense • Risk • Aggressive Competition • Timing • Financial Resources

  19. Summary & Questions

More Related