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westminster/intuit_presentation

www.westminster.ca/intuit_presentation. Direct Mail Marketing Trusted Targeted Simple response mechanisms Variable possibilities to suit target Quantifiable response Creative opportunities for message. Data Preparation Terms and Processes

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westminster/intuit_presentation

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  1. www.westminster.ca/intuit_presentation

  2. Direct Mail Marketing • Trusted • Targeted • Simple response mechanisms • Variable possibilities to suit target • Quantifiable response • Creative opportunities for message

  3. Data Preparation Terms and Processes • Address Correction – SERP (Software Evaluation and Recognition Program ) • Casing, Genderization, Splits (Cells) • Find movers – NCOA (National Change of Address) • LCP Sortation -

  4. Canada Post links • Admail Summary http://www.canadapost.ca/cpo/mc/business/productsservices/marketing/addressedadmail.jsf • Admail Customer Guide http://www.canadapost.ca/tools/pg/customerguides/cgaddadm-e.asp#1375461 • Admail Standards (size etc) http://www.canadapost.ca/tools/pg/standards/PSaa-e.pdf • Lettermail details http://www.canadapost.ca/cpo/mc/business/productsservices/lettermail.jsf

  5. Indicias

  6. Thank You – Steve and the Westminster Crew

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