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Marketing Division

Marketing Division. Marketing Planning Dept. Chris Kuo. Agenda. Performance Introduction. A. Q2 Incentives. B. Recruitment Strategy. C. 1. Performance introduction. Premium & PFYP. ( ) is percentage of Vietnamese Target.

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Marketing Division

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  1. Marketing Division Marketing Planning Dept. Chris Kuo

  2. Agenda Performance Introduction A Q2 Incentives B Recruitment Strategy C 1

  3. Performance introduction Premium & PFYP ( ) is percentage of Vietnamese Target Compared with 3rd WKM in 2009, increase 1.15Billion or 33% Compared with 1st~3rd WKM in 2009, increase 2.05Billion or 32%

  4. Performance introduction PFYP Trend 4.8B 3.6B 3.3B 3.3B 2.53B 1.8B 3

  5. Performance introduction Headcount 575SAS↑ Part-Time agents (IA): 3679 Total Agents: 5176 4

  6. Performance introduction Headcount Trend Part-Time Full-Time SM/Pre-BM 5

  7. Performance getting better 1 WKM 2010 2 WKM 2010 3WKM 2010 21% 11% 17% 1.8M 1.1M 2.2M 0.3M 0.2M 0.3M Performance introduction Productive Productive Full-time agents 1~13 WKM 2009 Attain Quota % 24% Avg. PFYP 2.0 M part-time agents Avg. PFYP 0.5M 4

  8. Agenda Performance Introduction A Q2 Incentives B Recruitment Strategy C 1

  9. 2010 Target PFYP:99B Full time: 2303 Part time:7916 Recruit Qualified Agent Improve Production (PFYP) Purpose for Q2 Incentives Current Performance: PFYP:8.4 B (8.5%) Full time:1497 (65%) Part time: 5176 (66%)

  10. Q2 4~6 WKM Q3: 7~9 WKM Q2 Incentives for PFYP • Region Competition (4-5 WKM) Enhance strong performance • 2nd year anniversary • Party in 7 WKM • Agents invite VIP customers to our party! • Build up a positive company image! • Show our development in Vietnam • More opportunities in the future.

  11. Q2 4~6 WKM Q3: 7~9 WKM Q2 Incentives for PFYP • Travel Incentives (4-9 WKM) • Singapore trip • Encourage PFYP and recruitment. Bonus PFYP from: Start earlyEarly bird gets the worms: The earlier agent attain the target, the easier to win the trip. Recruitment Help IA/AS promote to SAS

  12. Support BDO BM Support Agents Incentives for BDO Improve BDO profession • Help Branch PFYP • Train new agents promote to SAS • Enhance recruit new IA • Branch performance links to BDO incentives Revise 能夠將商品做搭配協調 讓顧客達到滿足 20

  13. Agenda Performance Introduction A Q2 Incentives B Recruitment Strategy C 1

  14. New Agents Trend (AS+IA) Lunar New Year Effect in 2nd wkm Change Compensation Rule → Cancel New AS in HCM/HN → training allowance is based PFYP for others 3

  15. Focus on recruiting IA • Training: Emphasize on recruitment benefits. • Management: • Regions plan monthly OPP and CIW • Set up Target: ex. SM recruit 3 IA • Motivation: Develop good agents to promote • SMBM Higher Position 3

  16. Help IA to improve performance Focus on the IA’s 1st month • Training completely • Professional knowledge • SM come with IA to visit customers • Help IA improve sales skills • IA will be more confident • IA back to branch weekly •  strengthen the connection to company • Target: Promote to SAS in 3 months • introduction of advantages of full time • More salary and future career development 讓顧客達到滿足 20

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