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AIA Recruitment Campaign 2010: Bonus Incentives, Competitive Market Strategy

This marketing and training division presented by Mai Anh details the recruitment campaign in AIA, offering bonuses to recruiters and candidates who pass exams. The campaign runs from May 2010 till the end of the year, aiming to boost competitiveness in the recruiting market. Additionally, the Cathay recruitment policy is designed to attract more people. The agenda covers various marketing and training activities, including performance introductions, headcount trends, and the focus on recruiting more full-time agents for increased productivity and sales. Themes such as agency force focus, effective campaigns, new compensation schemes, and promotion opportunities are highlighted. The report also includes training results, courses, sales strategies, and upcoming audit preparations by the MOF.

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AIA Recruitment Campaign 2010: Bonus Incentives, Competitive Market Strategy

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  1. MARKETING & TRAINING DIVISION Presented by Mai Anh

  2. MARKET NEWS Recruitment campaign in AIA Recruiter get bonus 0.5M Candidate Pass exam Get 1 case Apply from May 2010 till end of this year  More competitive in recruiting market Cathay recruitment policy also can attract people

  3. Agenda Marketing ACTIVITIES I Training ACTIVITIES II 1

  4. PERFORMANCE INTRODUCTION Premium & PFYP Less48% Efficiency bonus

  5. PERFORMANCE INTRODUCTION Headcount Trend New IA IA SAS

  6. PERFORMANCE INTRODUCTION Headcount Trend • Agency force focus on recruiting • Effective of travelling to Singapore campaign • Master of Cathay new compensation scheme • More recruit, more benefit… New IA IA SAS

  7. PERFORMANCE INTRODUCTION Headcount Trend Part time Full time SM/PreBM 4679 4029 TOTAL 5

  8. PERFORMANCE INTRODUCTION Average PFYP of FT is always higher than PT  Have to develop more full time Average Productivity (M)

  9. INCREASE SM PERSONAL SALES

  10. INCREASE SM PERSONAL SALES PFYP 3.5 SAS EAS &  SM SM Income SM Skill IA: 10.5 IA: 10.5 Strong unit Stable job • Benefit of IA SAS: • More income  stable job • Recruit IA, help them become SAS • Get bonus

  11. PERFORMANCE INTRODUCTION PFYP Trend • Increasing headcount • Increasing SM Personal sales • Increasing production of both PT & FT increase • HOW ABOUT PFYP NEXT MONTH? Bright future

  12. AGENDA Marketing report I Training report II 1

  13. TRAINING RESULT 20 COURSES

  14. TRAINERS’ ACTIVITIES INCREASE SALES PFC GOLDEN MONTH SAS IA • Require 1 day training • Premium collection • Code of conduct • Career path • Compensation • Advanced sales skill 3.5-10.5m 10.5m • BM hold OPP • Product • P30 • Career path • SM/ PreBM built relation • Graduation • Recognition • Motivation

  15. BM HOLD OPP

  16. Graduation ceremony

  17. TRAINERS’ ACTIVITIES INCREASE SALES LINK TRAINER’S PERFORMANCE WITH AGENTS’ FIRST MONTH ACTIVE RATIO

  18. MOF examine the test in HCM • Deputy of IRT commented: • Cathay hold the test very strictly • Training time is over MOF requirement (7days/ 5.5days/ 5days)

  19. NEXT MONTH PLAN PREPARATIONS FOR AUDITING BY MOF

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