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m-Learning Medium Message Process Blend and Brand Martin Good director, CTAD October 2002
Tell them what you’re going to tell them Education, technology and learning Medium, message and process Mlearning as a brand Mlearning in the blend
Education, technology and learning What technology has been invented especially for education? It’s all in the box
Education, technology and learning Education follows successful technology Post, phone, radio, tv, video, computers, multimedia, internet … … (it) changes everything!
Some learning brand names Correspondence education Open learning Distance learning Open and distance learning Flexible learning Elearning Mainly medium and message Getting to “them” Not just a load of videos and workbooks
Some learning brand features At your own pace When where and how you need it You’re in charge At your convenience Built around you Exciting, motivating Anti classroom rhetoric
Process issues Delivery or collection? Chance or design? Reaching out or letting in? Support? Automate or informate? (Zuboff)
The medium is not the message The message is not the process Theory is often medium-independent
Mlearning as a brand You love your mobile You can use it for learning too. Your mobile is exciting Learning is exciting.
Machine character intimately mine private in contact and in touch badge of membership
Machine character applications intimately mine talking to someone getting and sending messages being together collaborating
Machine character private personalised for me access what i need now
Machine character in contact and in touch doing things with others having a role able to reach anyone
Machine character badge of membership in a community busy and absorbed independent
Mlearning in the blend We need theoretical frameworks for learning and to be fearless about media to use technology for what it does best
Mlearning in the blend Mayes and Fowler Conceptualisation Construction Identification/ Dialogue + thanks to Harvey Mellar
mLearning with not from Delivery medium 5/10 Dialogue + medium 10/10 A special focus 5/10 Naturally incorporated 10/10
Thanks for your time Marting is at firstname.lastname@example.org Geoff is email@example.com Jo is firstname.lastname@example.org Samples are at www.ctad.co.uk/m-learning m-learning project is at www.m-learning.org