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Industry & Market Research

This resource offers business managers a holistic view of the restaurant industry landscape in the U.S. and specifically in Iowa City. It addresses critical questions regarding the number of operating restaurants, market segmentation, key players, customer demographics, and emerging trends. By utilizing data from the Economic Census and other sources, the information serves as a valuable tool for informed decision-making. Understanding these elements is essential for navigating competition and optimizing business strategies in the dynamic restaurant market.

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Industry & Market Research

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  1. Industry & Market Research Kimberly Bloedel Pomerantz Biz Library Fall, 2009

  2. Industry & Market Research: • Offers business managers “the big picture” of the environment in which a business operates • Provides awareness of news, trends, forecasts, key players & competitors • Enables informed decision making

  3. Pomerantz Biz Libraryhttp://www.lib.uiowa.edu/biz/

  4. Industry & Market Research Qs How many restaurants are operating in the US? Iowa? Iowa City? Who are the primary customers/consumers of restaurants? How is the restaurant market segmented? Who are the key players in the restaurant industry? What are the trends in the restaurant Industry?

  5. How many restaurants are operating in the US? Iowa? Iowa City? • Economic Census can help answer this Q. • Free site • 2007 data (available late 2009) • http://www.census.gov/econ/census07/ • 2002 data available now • http://www.census.gov/econ/census02/

  6. Economic Census

  7. Local Competition: Google Maps

  8. Industry Info

  9. NetAdvantage(aka Standard & Poor’s) What are the trends in the restaurant Industry?

  10. Who regulates the industry? What is the Cost Structure?

  11. Market Research Info

  12. How is the restaurant market segmented? Who are the key players in the restaurant industry?

  13. Who are the primary customers/consumers of restaurants?

  14. Questions? • Contact Kim • Kimberly-bloedel@uiowa.edu • 319-335-3077

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