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Moderator Miki Inagaki , Lionbridge

Tailoring Your Product to Succeed in Japan. Panelists Megumi Kato , VMWare Kaoru Kobayashi , Salesforce Lupe Gervás Pabón , Netflix. Moderator Miki Inagaki , Lionbridge. Agenda. Purpose of the Panel Introduction of Panelists Product Strategy for Japan Market

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Moderator Miki Inagaki , Lionbridge

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  1. Tailoring Your Product to Succeed in Japan Panelists Megumi Kato, VMWare Kaoru Kobayashi, Salesforce Lupe GervásPabón, Netflix Moderator Miki Inagaki, Lionbridge

  2. Agenda • Purpose of the Panel • Introduction of Panelists • Product Strategy for Japan Market • Peculiarities of Japan Market • What Went Well/What Did Not Go Well • Key to Success

  3. Purpose of the Panel As a Western-based company, entering – and succeeding - in the Japan market can be very challenging. There are many considerations to take into account regarding product design and features, appropriate marketing and language partnerships to help pave the way, and customized content that best engages your Japanese prospects and customers. Our panelists represent both enterprise and consumer Western-based companies, each of whom are enjoying success in Japan. Please join us as we discuss their overarching strategies, product and content customizations specific to the Japan market, honoring the “voice of the customer”, and some of the lessons they have learned along the journey.

  4. Introductionof Panelists

  5. Product Strategy for Japan Market VM Ware • Introduction of each company case

  6. Peculiarities of Japan Market • Voice of customer - BtoC, BtoB • Japanese language • Market potential • Business custom

  7. What Went Well/What Did Not Go Well • Product launch • Product & content customization • Marketing strategy • Japanese translation • Localization process & schedule • Outsourcing • Deployment of global strategy

  8. Key to Success: 3 Things to Consider 3 Things to Achieve

  9. Q&AThank you!

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