Year-end report January – December 2008

1. Year-end report January – December 2008 Hans Gieskes, CEO and Erik Forsberg, CFO February 11, 2009

2. 2 Highlights October – December 2008 • Negatives • UK performance remains weak – further cost cuts required • Nordic region continues to struggle – Norway and Denmark in particular • Weak economy hurts demand • Positives • CisionPoint sales and cost reductions yield continued strong margins in the US • USD strengthening starts to have an impact: +8 MSEK for Q4 • Divestment of Danish subsidiary, excluding Plan and Connect in January 2009 • Other • New organizational structure announced in December • The board proposes no dividend for the fiscal year 2008

3. 3 The Regions • North America • Organic growth 1% (3) January-December and -2% (0) October-December • CisionPoint sales continue to increase in the US – focus on migration of current clients • Cost reductions in the US contributed to good margins, despite weak economy hurting demand • Canada also significantly affected by weak economy in the fourth quarter • Rest of Europe • Organic growth -13% (-2) January-December and -9% (-5) October-December • First new customers on CisionPoint Europe • Q4 implied quarter on quarter revenue growth in the UK, however partly due to seasonality • Germany affected by weak economy • Continued solid performance from Portugal – high growth and strong margins • Nordic and Baltics • Organic growth 0% (-1) January-December and -2% (-4) October-December • Plan and Connect has good growth and solid margins • Denmark and Norway margins very unsatisfactory – Denmark divested in January 2009

4. 4 Cision Group, January – December 2008 • Notes • Restructuring expenses of SEK 47 million during the period (52) • No currency impact on EBIT of during January-December 2008, compared to the same period 2007 • Costs for bid process of SEK 10 million during 2008 • For 2008, operating result includes profit from sale of real estate of 1 MSEK • For 2007, operating result includes profit from sale of real estate of 10 MSEK

5. 5 Cision Group, October – December 2008 • Notes • Restructuring expenses of SEK 21 million during the period (23) • Positive currency impact on EBIT of 8 MSEK during October-December 2008, compared to the same period 2007

6. 6 Organic Growth & Operating Margin* (rolling 12 months) * Excluding goodwill impairment, restructuring expenses and costs for the April 2008 bid process

7. 7 Operating Cash Flow and EBIT * (rolling 12 months) Amounts in SEK million * Excluding goodwill impairment, restructuring expenses and costs for the April 2008 bid process

8. 8 8 Regional Operating Performance Notes 1. Operating Profit and Margin excluding restructuring expenses and goodwill impairments 2. For 2008, operating result includes profit from sale of real estate of 1 MSEK in Q2 For 2007, operating result includes profit from sale of real estate of 10 MSEK in Q1-Q2 3. No currency impact on EBIT compared to 2007 for Jan-Dec, but positive impact of 8 MSEK for Oct-Dec

9. 9 9 9 Financial Position Balance Sheet per 31 December 2008 (MSEK) Balance Sheet Key Ratios Cash-Flow (MSEK)

10. 10 2009 Agenda: Focus on execution and transformation • Pace of cost cutting is accelerating. Structural solutions under review for non-performing markets. • CisionPoint investments and innovation targeted to exceed competition. • Recession means good climate for active partnership discussions on e.g. media monitoring production In spite of 2008 performance and recession, Cision is one of few companies well positioned in a pre-consolidation and pre-globalization market