Social Influence. Social Influence Outline. I. Conformity II. Motivation III. Minority influence IV. Obedience to authority. Social Influence. How individual behavior is influenced by other people and groups. I. CONFORMITY. I. Conformity:
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Autokinetic effect: the stationary dot of light will seem to move
I’d say 2 inches
What if people make their judgments with others, and state estimates aloud?
Initially, they differ; but over trials, they converge
1 2 3
1 2 3
1 2 3
One subject, six or more confederates
Which line is the same length as the standard?
People reported answers out loud, one at a time
Subject always last
On 12 of 18 trials, confederates answered incorrectly
Results:Asch’s (1950s) conformity studies
Susan B Anthony & Elizabeth Cady Stanton
Martin Luther King Jr.The majority is powerful…but what about...