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[Mobile Device – An Important Market Segment for WLAN]. Date: 2009-04-09. Authors:. Outline. Some numbers Looking beyond the numbers Emerging Wi-Fi applications on mobile/portable devices Summary. $1,000,000,000,000. $1 Trillion Mobile Industry . To compare,

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mobile device an important market segment for wlan
[Mobile Device – An Important Market Segment for WLAN]

Date: 2009-04-09

Authors:

C Zhu, YS Kim / Samsung

outline
Outline
  • Some numbers
  • Looking beyond the numbers
  • Emerging Wi-Fi applications on mobile/portable devices
  • Summary

C Zhu, YS Kim / Samsung

1 000 000 000 000
$1,000,000,000,000

C Zhu, YS Kim / Samsung

1 trillion mobile industry
$1 Trillion Mobile Industry
  • To compare,
    • The print (book, newspaper, magazine) + broadcasting industry (radio, TV): ~0.5 T
    • The advertising industry: ~0.5 T
    • The beverages industry: < 1 T
    • The food industry: ~1 T
    • The car industry: >1 T
    • Japan GDP: 4.5 T
    • USA GDP: 14 T
    • World total GDP: ~ 55 T
  • Breaking down the number:
    • Service: ~ 800 Billion
    • Handset: >150 Billion
    • NWK equipment: < 50 Billion

Source: Trillion with a T, the Newest Giant Industry has Arrived: the Money and Meaning of Mobile(12/10/2008), by Tomi T Ahonen

C Zhu, YS Kim / Samsung

4 000 000 000
4,000,000,000

C Zhu, YS Kim / Samsung

4 billion mobile phone subscription
4 Billion Mobile Phone Subscription
  • 2008 Data:
  • the global mobile phone shipment was totaled at 1.213 billion.
  • the total sales of new personal computers, laptops and desktops, is about 270 million
  • Source: ResearchInChina
  • That is 60% of the population on the planet
  • To compare
    • There are 800 million cable/satellite TV subscriptions.
    • There are 850 million cars.
    • There are 950 million personal computers.
    • There are 1.2 billion fixed landline phones.
    • There are 1.2 billion people use email.
    • There are 1.3 billion internet users.
    • There are 1.4 billion television sets on the planet
    • There are 1.5 billion unique credit card holders
  • Note:
    • 1/3 of the mobile phone owners has two or more mobile subscriptions. So the unique mobile phone owners is 3.05 billion (46% of the planet's population)

Source: Trillion with a T, the Newest Giant Industry has Arrived: the Money and Meaning of Mobile(12/10/2008), by Tomi T Ahonen

C Zhu, YS Kim / Samsung

141 000 000
141,000,000

C Zhu, YS Kim / Samsung

141 million wi fi phones in 2009
141 Million Wi-Fi Phones in 2009
  • This number in 2008 is 56 million, an increase of 52 percent from 2007 (source: WFA).
    • If realized, it would be an increase of 152% over the 2008 number.

Cellular-Wi-Fi Phone (56m, +52%)

14.5%

  • 44 percent of smart phones currently have Wi-Fi (Feb. 2009)
  • This number will grow to
    • 300 mln by 2011, and
    • 520 mln by 2014 (90% of the smart phones will have Wi-Fi)

37.2%

Stationary CE

(48m, +51%)

12.4%

18.4%

Notebook

(144m, +23%)

Portable CE

(71m, +33%)

WiFi chip shipments of 2008

(source: 2009 numbers predicted by ABI Research, 2008 numbers from WFA and In-Stat).

C Zhu, YS Kim / Samsung

global mobile phone shipment and overall proportion of smart phone 2007 2012e
Global Mobile Phone Shipment and Overall Proportion of Smart Phone, 2007-2012E  

Data from ABI Research:

The market for smart phones will grow from around 10% of the total handset market in 2007 to 31% of the market in 2013

Global Smart Phone Market & Industry Chain Report, 2008-2009

http://www.researchinchina.com/Htmls/Report/2009/5644.html

C Zhu, YS Kim / Samsung

the growing smartphone sector
The Growing Smartphone Sector

Converged Mobile Devices

– aka smart phones, – a subset of mobile phones, converged mobile devices feature a high-level operating system that enable the device to run third-party applications in addition to voice telephony.

Source: IDC Worldwide Quarterly Mobile Phone Tracker, March 2009

C Zhu, YS Kim / Samsung

what is driving it
What is driving it?
  • The consumers love it
    • 77% of users of Wi-Fi-enabled mobile phones are completely or very satisfied with their device
      • a higher rate of satisfaction than that reported by users of mobile phones without Wi-Fi.
    • 74 percent of people who have Wi-Fi on their mobile phone use it
    • 77 percent say they will seek Wi-Fi in their next phone as well.
    • Users of phones with Wi-Fi say they like their phone twice as much as those who have phones without Wi-Fi.
  • The manufacturers like it
    • "The surprising thing in the survey is that Wi-Fi ends up being a growth driver for the smart phone," (Edgar Figueroa, WFA)

Data based on ABI survey done in February 2009: 1,000 U.S. mobile phone users between the ages of 18 and 59. Sample error was + or - 3.08 percent.

C Zhu, YS Kim / Samsung

what is driving it1
What is driving it?
  • Even the carriers like it !
    • Carriers tend to agree that Wi-Fi is complementary to other networks, including 3G and 4G cellular.
    • As flat rate data plans increase, wireless operators can leverage Wi-Fi capable handsets to
      • offload data intensive applications (act as an unlicensed femtocell),
      • reduce licensed spectrum usage,
      • improve in-building coverage, and
      • offer new services to new markets
      • entice new subscribers and reduce turnover (e.g. ATT and T-mobile)
    • “…it is clear that Wi-Fi offers a competitive advantage for both manufacturers and carriers. A growing number of carriers worldwide have included Wi-Fi phones in their offering, and all of the major handset makers now include the technology in their flagship products."
      • Michael Morgan, industry analyst, ABI Research

C Zhu, YS Kim / Samsung

emerging wi fi applications
Emerging Wi-Fi Applications
  • Mobile Hotspot
  • VoWi-Fi Phones
  • eBook/ePaper Readers
  • Wi-Fi Remote Controls
  • Wi-Fi on Portable CE Devices

C Zhu, YS Kim / Samsung

walkinghotspot
WalkingHotSpot
  • It transforms 3G/Wi-Fi S60 or Windows Mobile smart phones into hotspots
  • Features:
    • Connectivity Anywhere
    • Low Cost
      • one-time fee of $25 for SW
    • Easy Setup
    • Multiple Connections
      • up to 5 simultaneous connections

C Zhu, YS Kim / Samsung

more similar software service
More Similar Software/Service

3 has launched its 3Spot service by partnering with Joiku

http://www.three.com.au/3spot

For Windows Mobile ($29.99)

http://us.wmwifirouter.com/

For Symbian S60v3 and S60v5

JoikuSpot Light: Free

JoikuSpot Premium: 15 EUR

http://www.joikushop.com/index.php

For Android, PalmOS, Windows Mobile, BlackBerry and iPhone

http://www.junefabrics.com/index.php

Atheros AR6002 provides soft AP capability

C Zhu, YS Kim / Samsung

vowi fi
VoWi-Fi

The Belkin Wi-Fi Phone for Skype

Samsung t409 for T-Mobile HotSpot@Home service.

The upcoming D-Link V-CLICK GSM/Wi-Fi Phone

The D-Link DPH-541

C Zhu, YS Kim / Samsung

ebook epaper readers
eBook/ePaper Readers

The iRex’s iLiad allows both read and write.

Equipped with Wi-Fi.

The BeBook eBook reader by Endless Ideas. Equipped with Wi-Fi (2009).

Fujitsu’s World First Color E-Paper Terminal FLEPia

With Wi-Fi (2009)

C Zhu, YS Kim / Samsung

wi fi remote control
Wi-Fi Remote Control

Home Control Panel TSU9800/37by Philips

SimpleRemote by OpenPeak also provide VoIP function

SR 1500 Digital Media Remote by Tvcompass

C Zhu, YS Kim / Samsung

portable ce devices
Portable CE Devices

Portable Media Players

Game Console

Digital Cameras / Photo Frames

PSP By Sony

Eye-Fi Card

SAMSUNG SPF-72V

iPod Touch

By Apple

Easyshare-One

By Kodak

DSC G3

By Sony

Wii By Nintendo

C Zhu, YS Kim / Samsung

finally there is wi fi robot
Finally, There is Wi-Fi Robot !

This will be another huge market in the future !

Source: http://hackedgadgets.com/2008/09/17/wifi-robot-with-camera/

C Zhu, YS Kim / Samsung

summary
Summary
  • Wi-Fi applications are getting diversified
    • While some requires high throughput
    • Others may impose additional requirements
  • Mobile device is a huge market for Wi-Fi and is growing rapidly
    • One day the number of mobile/portable Wi-Fi devices will exceed that of fixed Wi-Fi devices.
  • Suggest 11ac TG consider support for mobile/portable devices when working on functional requirements

C Zhu, YS Kim / Samsung