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Disposition

Disposition. Short introduction to the process The 3 ideas Final idea Inspiration Marketing Final markedting Social media facts Conclusion. Process. Interviews Ambition Future play-experience as is as relavant to the mom and child of 2020 as the bricks were in 1980 Focus

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Disposition

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Presentation Transcript

  1. Disposition • Short introduction to the process • The 3 ideas • Final idea • Inspiration • Marketing • Final markedting • Social media facts • Conclusion

  2. Process • Interviews • Ambition • Future play-experience as is as relavant to the mom and child of 2020 as the bricks were in 1980 • Focus • Fine motor skills • Learning by playing • Playing mom and child and the child alone • Challenging toys • Duplomoms!

  3. The 3 ideas • Duplo World - Learning and physcis • Duplo Event • Produkt attention and guidens • Duplo Touch • Future learning and cooparation

  4. Duplo touch

  5. inspiration • The read and build boxes • Xbox kinect • Augmented reality

  6. What is Duplo Touch • Build and play (child) • Receive a challenge • build it of Duplo bricks • Scan it and enjoy video • complete levels and get status • Moms build and play • Challenge your child in building and learning • Enjoy you child's development • Share your child's achievements

  7. Trends and tendencies • Trends • Digital experience • Interactivity • Challenge • Social sharing • Conserns • Learning aspekt • Physical vs. Virtual experience

  8. Marketing • Launching the product to the modern mom: • 67,5% of the women i the US uses the social medias more than once a week • Moms use facebook 20% more than any other adult • 45% of all mothers uses social media • 80% of women gets to know a product through social media • The marketing landscape has chanced: • Only 18% of TV commercials actually works, 90% of people zaps away • Facebook is the most used website • 50% of all internet i the Us i used for facebook

  9. Marketing suggestions • Playrooms with Duplo Touch • Log your Child on in the playroom • Let him play and learn while driking coffee • Share it when your child is done • Playgroups (rookie moms) http://www.youtube.com/watch?v=Co9R-FKEA0Y • Get recomentet by the trendsetter playgroups • Let the moms meet and the Kids play whit other Kids

  10. Marketing suggestions • House parties • A Duplo touch seller comes to the house • Guides, instructs, inspires and sells the toys • Social media • Easy to share your child's achievements • See what level your friends child are at • You can challenge your child everywhere

  11. Conclusion • New opportunities! • Develops even fine motor skills • Create Your own Duplo world • Play, build, scan and share • Both a toy for the mom and the child • Bring a family together on even the busiest day

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