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DeCA West Update

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  1. DeCA West Update Mr. Scott Simpson Director 25 June 2008

  2. Sales

  3. DeCA Percent of Sales by RegionFY 2008 YTD (May)

  4. DeCA West FY 2008 Sales TrendFY 2008 YTD (May) +5.65 % +4.99 % +4.52 % +5.01 % +4.10 % +4.16% +4.82% +3.71% Leading the Way

  5. DeCA West FY 2008 Customer Count TrendYTD (May) +2.37 % +2.13 % +1.65 % +1.82 % +0.92 % +0.58% +1.11% +1.07% Average Sales/Transaction: DeCA West $ 61.63 CONUS $ 63.64 OCONUS $ 50.27

  6. DeCA West CONUS vs. OCONUS SalesFY 2008 YTD (May)

  7. DeCA West Zone SalesFY 2008 YTD (May)

  8. DeCA West Zone SalesFY 2008 YTD (May)

  9. DeCA West CONUS Zone SalesSuper Bowl Saturday – 2 February 2008

  10. DeCA West CONUS Zone SalesSuper Bowl Saturday – 2 February 2008

  11. DeCA West - The Top 22

  12. DeCA West Top 22 StoresFY 2008 YTD (May)

  13. DeCA West Top 22 SalesFY 2008 YTD (May)

  14. DeCA West Top 22 SalesFY 2008 YTD (May)

  15. Sales Drivers

  16. DeCA West Top 10 Club Pack Sales FY 2008 YTD (May)

  17. DeCA West Top 10 Club Pack Sales FY 2008 YTD (May)

  18. Grocery Department Sales FY 2008 YTD (May)

  19. Grocery Department Sales FY 2008 YTD (May)

  20. Power Up Your Grocery Sales San Diego

  21. May Case Lot Sales

  22. FY 2008 September Case Lot Sales How will YOU promote? Have you considered Radio? Listen to this . . .

  23. FY 2008 May Case Lot Sales • Hill • $215,316 in sales for an increase of • Fort Hood I • $306,713 in sales for an increase of 68.05% 82.68%

  24. Meat – Your Healthy Choices

  25. Focus on Meat Departments FY 2008 YTD (May)

  26. Focus on Meat Departments FY 2008 YTD (May)

  27. Fruits and Veggies – More IS Better! San Diego

  28. Focus on Produce Departments FY 2008 YTD (May)

  29. Focus on Produce Departments FY 2008 YTD (May)

  30. Our Successes

  31. 2008: A YEAR OF SUCCESSES • Guard/Reserve Outreach • Opportunities 67 • Accomplished 17 • More than 2,000 new customers served • Over $ 600,000 in sales

  32. Joint Efforts with Exchange 2008: A YEAR OF SUCCESSES • Case Lot Sales • Grand Openings • Sidewalk Sales • Holiday Events • Patron Appreciation

  33. 2008: A YEAR OF SUCCESSES • Outreach Challenge – Winners • Sheppard, TX – New Recruits and Schools • Miramar, CA – E1-E6 CONUS • Taegu, Japan – E1-E6 OCONUS • Fort Huachuca, AZ – Retirees • Fort Bliss, TX – Military Families/Spouses CONUS • Iwakuni, Japan – Military Families/Spouses OCONUS

  34. 2008: A YEAR OF SUCCESSES • COMMEX Winners • Best Region Compliance • DeCA West • Best Zone Compliance • Zone 6 – DeCA West • Best Store Compliance • Fort Hood II, TX – DeCA West • Merchandising Award – Grocery • Lackland, TX – Superstore in the U.S.

  35. 2008: A YEAR OF SUCCESSES • DeCA West Department Awards • OCONUS Large Store • Grocery Kadena • Meat Yokosuka • Produce Kadena • Customer Service Yokota • OCONUS Small Store • Grocery Camp Zama • Meat Hario • Produce Hario • Customer Service Camp Carroll

  36. 2008: A YEAR OF SUCCESSES • Best Commissary • Hario Village, Japan – Best Small Commissary OCONUS • Best CDC • Iwakuni • Blackwell Leadership Award • Ms. Judy Mendez – Fort Huachuca

  37. 2008: A YEAR OF SUCCESSES • DeCA West Industry Merchandising Awards • Special Olympics • Best CONUS Region DeCA West • Best OCONUS Region DeCA West • Best Zones: • DeCA West Zone 18 • DeCA Far East Zone 35

  38. 2008: A YEAR OF SUCCESSES • Special Olympics (cont.) • Best CONUS Store Winners • San Diego • Davis-Monthan • Luke • Port Hueneme • Fort Sill • Bremerton • McConnell

  39. 2008: A YEAR OF SUCCESSES • Special Olympics (cont.) • Best CONUS Store Winners: • Sheppard • F. E. Warren • San Onofre • Yuma MCAS • Fort Greely • Yuma PG

  40. 2008: A YEAR OF SUCCESSES • Special Olympics (cont.) • Best OCONUS Store Winners: • Misawa • Yongsan • Camp Humphreys • Taegu • Kadena • Camp Foster

  41. 2008: A YEAR OF SUCCESSES • Kellogg's NASCAR Winners • Overall Winner DeCA West North Island • Overall Winner Far East Anderson • DeCA West Large Stores McChord • DeCA West Small Store Bremerton • Far East Small Store Anderson • Far East Large Store Yongsan • Sales band 6 Imperial Beach • Sales band 5 North Island • Sales Band 4 Malmstrom

  42. 2008: A YEAR OF SUCCESSES • “Crystal K” Winners • Overall “Global Winner” • Davis-Monthan • Malmstrom • Twenty- Nine Palms • Luke • Progresso “Warming Up America” Winners • China Lake • Edwards • Kirtland • Fort Bliss

  43. 2008: A YEAR OF SUCCESSES • March Coupon Madness 1st Place Winners • Fort Greely • Kodiak • Lemoore • Ord Community • Fort Carson • Fort Sam Houston • Travis

  44. 2008: A YEAR OF SUCCESSES • 2007 Italian & American Winners • Imperial Beach • Fort Hood II • Miramar

  45. 2008: A YEAR OF SUCCESSES • Keebler Hollow Tree Winners • Global Award • DeCA West • Store Awards • Far East Small Store Camp Kinser • Far East Large Store Anderson • DeCA West Small Store North Island • DeCA West Large Store Miramar & Kirtland

  46. 2008: A YEAR OF SUCCESSES • Earn Your Stripes Winners • McChord • Kadena • Fort Bliss • Coca Cola NASCAR Display Contest Winners • Kirkland • Mountain Home • Charlie Tuna Award Winners • Goodfellow • Randolph

  47. 2008: A YEAR OF SUCCESSES • ConAgra Crystal Truck Award Winners • Best Region • DeCA West • Best Store • San Diego • Frito-Lay Super Bowl Top 3 Zone Winners • Central California • Central Texas • Oklahoma / New Mexico

  48. 2008: A YEAR OF SUCCESSES • Kraft “Excellence in Execution” Winners • Best Region DeCA West • Zones • Central Texas • Can-Mex • Stores • San Diego Davis Monthan • Camp Pendleton Luke • Hill Fort Huachuca • Fort Sill Fort Wainwright • Fort Greely

  49. 2008: A YEAR OF SUCCESSES • P&G “Hottest of the Hot” Winners CONUS • Region • DeCA West • Zones • Can-Mex • Guam • Stores • Fort Lewis Camp Pendleton • Fort Carson Peterson • Offutt Fort Huachuca • McConnell Fort Riley • Malmstrom San Onofre

  50. 2008: A YEAR OF SUCCESSES • P&G “Hottest of the Hot” Winners CONUS (cont.) • Fort Greely • Dugway • Fort Hunter Liggett • P&G “Hottest of the Hot” Winners OCONUS • Anderson • Camp Carroll • Camp Courtney • Camp Humphreys • Camp Kinser