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Optimizing Online Presence for Conference Facilities

Enhance your event management with professional content management, online booking, social media integration, and mobile optimization. Explore our range of venues and facilities today!

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Optimizing Online Presence for Conference Facilities

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  1. venuemasters e-marketing Frances Mann and James Robertson

  2. About us..... • The Conference Park • Lucas House • Peter Scott • Hornton Grange • Garth House • Winterbourne House • Campus Facilities • The Great Hall • Senate Chamber • Muirhead Hospitality Suite • Bramall Music Building • Staff House • Fresh Thinking Catering • Event Management Team

  3. Best Practice

  4. Online Presence

  5. Where we were.....

  6. Objectives of the new site ..... • A professional level content management system • Online booking, availability checking and display, and ecommerce style payment processing • Enquiry forms to feed directly into the booking system without the need to re-key data and with the ability to identify these as website sourced enquiries to the CRM. • Social media integration • Conference room selector tool • Good integration with Google maps; ability to embed a Google map on the site • Client log-in • Content to be automatically formatted for mobile devices when the site is viewed on a mobile device. • Integrated with an outbound email marketing system • Integrated with analytics software • Export content feeds to other media such as the various video screen systems. •  Ability for administrators to quickly and easily add new templates to the CMS, for new page designs and edit existing templates to – for example – add a call to action at the foot of every page.

  7. Where we are now.....

  8. Going forward – Phase 2 and 3 Objectives: • Make the site even easier to use for our target audience • Improve the content • Continue the search engine optimisation (SEO) to get the site found for the keywords our target audience would actually type into Google. • Continue with conversion-rate marketing • Mobile version of the site

  9. Social media marketing

  10. Social Media

  11. PPC Marketing

  12. PPC/SEO

  13. SEO Link Building

  14. Some suggestions on how to go about it.... • Article Distribution • Blog Commenting • Submit the Blog & RSS Feed • List Your Site in Directories • Trending and Tracking • Get .Gov links • Do Reviews on related sites • PR 3.0 • Buy Links and Request Links • Forum, Group Postings and Classified Ads

  15. Email marketing

  16. Where we want to be in 5 years

  17. Thank you for listening. Any Questions?

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