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Purpose

Purpose. Discuss: Media texts as products of institutional, economic and industrial processes. The production, distribution and exhibition of media texts. The advances in media technologies and how it effects the production and consumption of media. Terminologies for today:.

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Purpose

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  1. Purpose Discuss: • Media texts as products of institutional, economic and industrial processes. • The production, distribution and exhibition of media texts. • The advances in media technologies and how it effects the production and consumption of media

  2. Terminologies for today: • Media Institutions • Conglomerate • Concentration of media ownership / media consolidation / media convergence • Media oligopoly and merger • Synergy • Cross Media Convergence

  3. FILM INSTITUTION

  4. What is an institution? ‘organization or company, public or privately owned that produces and/or distributes media products.’ • BBC • ITV • BSkyB • ESPN • EMI • Sony • Universal • Microsoft • HMV

  5. Media Conglomerate/s A media conglomerate is a company / institution that owns large numbers of companies (subsidiaries) in various mass media such as television, radio, print and the internet (cross media ownership). Cross Media ownership is when one company owns media outlets from different types of media. E.g.: Dawn group owns dawn channel, city fm 89 and dawn newspaper.

  6. The Walt Disney Company is America's largest media conglomerate in terms of revenue, with News Corporation (now News Corp & 21st century fox), Time Warner, CBS Corporation, and Viacom completing the top five. 

  7. Other examples of conglomerates: • 21st Century Fox • ABS-CBN Corporation • AOL • BBC • Sony Corporation of AmericaTime Warner • Viacom ETC…

  8. Concentration of media ownership • Concentration of media ownership (also known as media consolidation or media convergence) is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media.

  9. Examples… • Cbs corporation owns cbs, cbs radio, simon & schuster editing group, a 50% ownership stake in the cw, etc. Though technically separate companies, CBS and viacom (owners of MTV networks and several mostly cable television stations) have a large portion of common ownership through sumnerredstone'snational amusements. • Time warner owns cnn, tbs, tnt, sports illustratedtime, and a 50% ownership stake in the cw. It previously owned time warner cable, but spun off that company in 2009. • Rupert murdoch, the media magnate, a part of news corp., Also owns britishnews of the world, the sun, the times, and the sunday times, as well as the sky televisionnetwork, which merged with british satellite broadcasting to form bskyb, and SKY italia; in the US, he owns the fox networks, the wall street journal and the new york post. Since 2003, he also owns 34% of directv group (formerly hughes electronics), operator of the largest american satellite TV system, directv, and intermix media(creators of myspace.Com) since 2005. See also murdoch newspaper list.

  10. Oligopoly: When a few firms dominate the media industry. • Merger: Result of one media related company buying another company for control of their resources in order to increase revenues and viewership.

  11. Synergy • In media, synergy is the promotion and sale of a product (and all its versions) throughout the various subsidiaries of a media conglomerate, e.g. films, soundtracks or video games.

  12. Cross Media Convergence Cross Media: different medias (TV/ radio/ print/ film) or different media institutions (studios/ newspapers/ TV networks) Convergence: the joining of two or more media companies or technologies to form a new object / promote a new product In cross media convergence: more than one company benefits from working in a partnership. Cross media convergence ensures that the film reaches the widest audience available. ‘The Dark Knight’ had one of the most elaborate marketing strategies to date…

  13. The Dark Knight – Case Study • Produced by Legendary Pictures (with Warner Bros) • Distributed by Warner Bros • Directed by Christopher Nolan (Inception, Memento)

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