content marketing an effective way to stand apart n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Content Marketing – An Effective way to Stand Apart PowerPoint Presentation
Download Presentation
Content Marketing – An Effective way to Stand Apart

Loading in 2 Seconds...

play fullscreen
1 / 2

Content Marketing – An Effective way to Stand Apart - PowerPoint PPT Presentation


  • 2 Views
  • Uploaded on

Marketing campaigns and goals of businesses should go hand in hand. Nothing stops the business organization from reaching its targets if its marketing campaign is customer-friendly. Content marketing is nothing but generating leads with the help of content.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Content Marketing – An Effective way to Stand Apart' - candydigimark


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
content marketing an effective way to stand apart

Content Marketing – An Effective

way to Stand Apart

Marketing campaigns and goals of businesses should go hand in hand. Nothing stops

the business organization from reaching its targets if its marketing campaign is

customer-friendly. Content marketing is nothing but generating leads with the help of

content.

Follow these steps before adopting any of the content marketing strategies:

1. a) Identify the target audience– Whether it is a product or a service, there are a

certain set of takers for the product/service. Not every product has a wide range of

audience. The marketing has to be thus tailored to each set of the target audience.

Otherwise, the whole effort of businesses may run in vain. But how to identify takers?

This is the underlying question of many B2B businesses and B2C businesses. There

are many tools that give insights to the audience. Sometimes it is the mere common

sense that helps businesses identify the target audience.

2. b) Set Goals–Don’t hit multiple targets at a time. It instills confusion in the strategy. For

start-ups, promoting their brand value and their product/service peculiarity should be the

top priority. For a well-established brand, customer retention should be the top priority. If

possible, categorize goals based on the target audience.

3 c look for a proper channel content marketing

3. c) Look for a proper channel– Content marketing can be done using both Offline and

Online channels. Print Media and Outbound marketing come under offline marketing.

Print media helps in creating brand awareness in promotions. But it is very costly.

Outbound marketing is not a reliable way. So, digital marketing is comparatively reliable.

Social media channels, YouTube, Search engines, and Blogging sites are ready-made

channels where businesses have to dive in and swim.

Assess the capabilities of the marketing team and check whether resources are

required. This sets the ground for the start of content generation and marketing. Based

on the target audience and channels, generate content which is in sync with the defined

goals. Channels like Facebook, Twitter, YouTube, and Pinterest are exploited by B2B

businesses and B2C businesses. But, only a few tops the list of successful marketers.

What the others lack is an ‘Effective Content’ along with the marketing of it. Social

media channels require short and clear content. Blogs require a mixture of descriptive

content and pictorial content. Facebook and Twitter have user-engagement only when

there are relevant posts.

If businesses want to build a brand value, then they should leave no stones unturned

while publishing their posts. Millennials love Infographic and Video-based content.

Children and Toddlers love Cartoon-themed content. Parents love to read blogs. So,

tailor content based on channel and target audience.

If businesses are willing to generate sales through web channels and social media

channels with effective content marketing, then they got to generate Call to Action

content which should be relevant to the target audience.