A process and a strategy of the marketing purpose • the frameworkof the marketing • Introduce marketing words • what is SWOT analysis and Positioning ? the framework of the marketing (Macro-analysis) (Micro-analysis ) 3C analysis PEST analysis Environment analysis SWOT analysis Segmentation Strategyplanning Targeting Positioning making plan (4P) Operation planning place product promotion price
A process and a strategy of the marketing PEST analysis PEST analysis stands for "Political, Economic, Social, and Technological analysis" and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management 3C analysis The 3C’s model points out that a strategist should focus on three key factors for success. In the construction of a business strategy, three main players must be taken into account: 1,The Corporation 2,The Customer 3,The Competitors Segmentation A market segment is a sub-set of a market made up of people or organizations sharing one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function. Targeting A 'target market or target Audience is the market segment which a particular product is marketed to. It is often defined by age, gender and/or socio-economic grouping.
A process and a strategy of the marketing SWOT analysis SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. What is SWOT Analysis? * SWOT analysis is mainly used as strategic planning tool for business venture or project * SWOT analysis is usually performed using brainstorming * SWOT analysis should be performed with definite goal or end result or objective. Otherwise it is not useful * SWOT analysis is more subjective and verification is tedious. * In SWOT analysis, as Strengths & Opportunities are positive factors, Weaknesses & Threats form negative factors * SWOT analyzes following two factors: * Internal factors – The strengths and weaknesses internal to the organization * External factors – The opportunities and threats presented by the external environment Strengths: internal organization factors that are helpful to achieving the project objective Weaknesses: internal organization factors that are harmful to achieving the project objective Opportunities: external conditions that are favorable to achieve the project objective Threats: external conditions that are unfavorable to achieve the project objective
H&M UNIQLO A process and a strategy of the marketing Positioning BURBERRY In marketing, positioning has come to mean the process by which you try to create an image or identity in the minds of their target market for its product, brand, or organization How to write positioning map 1, youset two factors to clarify a difference 2, you assign them to a vertical axis and the horizontal axis 3,please write product, brand, or organization An apparel industry in Japan (positioning map) trend cheap expensive quality