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Global Advertising - PowerPoint PPT Presentation


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Global Advertising. Media Problems. Media Problems. Media Planner problems Data media tidak tersedia solusinya Dapat dibeli di AC Nielsen

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global advertising

Global Advertising

Media Problems

media problems
Media Problems
  • Media Planner problems
    • Data media tidaktersediasolusinya
      • Dapatdibelidi AC Nielsen
      • Data International Trade AdminstrationdariDepartemenPerdagangan AS. Data berisiprofilekonomi, perdagangan, danregulasinegara-neragadidunia.
      • Export America magazine (Montly)
      • World Fact Book diterbitkanoleh CIA (AS) berisi :geografi, populasi, ekonomi, pemerintahan, komunikasi, transportasi 250 negaradidunia, termasukjlhtelepon, radio, tv, media cetakdansatelit
      • United Nation Statistical Yearbook dikeluarkanoleh UNO berisiinformasilebihdari 200 negaratentangdemografidanekonomi (Annual)
      • World Development Report yang dikeluarkanoleh World Bank berisidemografi, income, rate, literacy, media, etc. (Annual)
      • NCH Nu World Marketing Ltd. Data samadengan AC Nielsen
    • Kemutahiran data
slide3

Media Buyer Problems

    • Rate media dimasing-masingnegaratujuan
    • Discount media
    • Kekuatanmelakukannegosiasi
    • Paket media (ROSE)
    • Budgeting ygkurang
    • Tax dansistempembayaran
    • Kursmatauang
slide4

Media Monitoring problems

    • Kurangmelanggani media internasional
    • Data buktisiar/tayangkurangdapatdiandalkanuntukmengetahuikualitasiklansiaran
    • Mekanismepengajuankeberatanbilaiklantidakterpasangdenganbaik.
creative problems
Creative Problems
  • Product Global, Message local
  • Think globally, act locally
  • Global vision with local touch
  • Pattern Advertising
kisi kisi
Kisi-Kisi
  • Product Global, Message local; Think globally, act locally; Global vision with local touch; Pattern Advertising
  • Syaratmelakukanperiklanan global
  • Keuntungandankerugianperiklanan global bagiprodusen
  • Faktor2 yang perludipelajaribilaberiklan global