Brookshire Grocery Company - PowerPoint PPT Presentation

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Brookshire Grocery Company

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  1. Brookshire Grocery Company

  2. Company Overview • Founded in the late 1920s, Brookshire Grocery Company is a privately-owned, regional food chain headquartered in Tyler, Texas. • Approximately 13,000 Partners http://www.brookshires.com/

  3. Market Area • 150 Locations in AR, LA, TX • 2 Banners Brookshire’s & Super1

  4. Our Poultry Market • Brookshire’s Banner Previous Offerings: • National Brand • Generic Brand Family Packs • Organic • Super 1 Banner Previous Offerings: • Store Brand • Generic Frozen

  5. Our Market Today • Brookshire’s Banner Current Offerings: • Brookshire’s Brand • National Brand Family Packs • Vegetable Fed - ABF • Organic • Super 1 Banner Current Offerings: • National Brand Fresh • Generic Frozen

  6. Consumer Centric Approach • What Works For BGC? • Smaller Portions in Brookshire’s Brand • Family Pack Offerings • Recipe Labels

  7. Consumer Centric Approach • What Works For BGC? • Small Fryer Offered • Retail Team • Quality & Distribution • 16.5% Shrink Reduction

  8. Challenges • Rising cost in slow economy • Feed Costs • Reducing tray weights for lower price points • Maintaining Volume • COOL • Public awareness of chicken health • Tight Supply “Price is first decision, then pack size”