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Brookshire Grocery Company. Company Overview. Founded in the late 1920s, Brookshire Grocery Company is a privately-owned, regional food chain headquartered in Tyler, Texas. Approximately 13,000 Partners. http://www.brookshires.com/. Market Area. 150 Locations in AR, LA, TX

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company overview
Company Overview
  • Founded in the late 1920s, Brookshire Grocery Company is a privately-owned, regional food chain headquartered in Tyler, Texas.
  • Approximately 13,000 Partners

http://www.brookshires.com/

slide3

Market Area

  • 150 Locations in AR, LA, TX
  • 2 Banners Brookshire’s & Super1
our poultry market
Our Poultry Market
  • Brookshire’s Banner Previous Offerings:
  • National Brand
  • Generic Brand Family Packs
  • Organic
  • Super 1 Banner Previous Offerings:
  • Store Brand
  • Generic Frozen
our market today
Our Market Today
  • Brookshire’s Banner Current Offerings:
  • Brookshire’s Brand
  • National Brand Family Packs
  • Vegetable Fed - ABF
  • Organic
  • Super 1 Banner Current Offerings:
  • National Brand Fresh
  • Generic Frozen
consumer centric approach
Consumer Centric Approach
  • What Works For BGC?
  • Smaller Portions in Brookshire’s Brand
  • Family Pack Offerings
  • Recipe Labels
consumer centric approach1
Consumer Centric Approach
  • What Works For BGC?
  • Small Fryer Offered
  • Retail Team
    • Quality & Distribution
    • 16.5% Shrink Reduction
challenges
Challenges
  • Rising cost in slow economy
  • Feed Costs
  • Reducing tray weights for lower price points
  • Maintaining Volume
  • COOL
  • Public awareness of chicken health
  • Tight Supply

“Price is first decision, then pack size”