1. 25th APRA ConferenceMinneapolis Helen Hays

3. The New Face of Prospect Research • Analysis over Facts • Empowering the researcher • Evolution of research • Freeing up your time • Back in the office

4. Elizabeth Crabtree Prospect Research Guru Mr APRA President

6. Penelope Burke Fundraising Guru

7. Empowering the Researcher In the US, 3 out of 4 of donors make a much smaller gift than they can Research analysis can change this

8. Evolution of Research Traditional research Strategic pro-active research Case study: Georgetown University Research beyond development Change of strategy Increased engagement Increased donations

9. Freeing up your time • Crisp and conciseprofiles • Too much information = unnatural relationship • No need to footnote everything • Research adequate to the fundraiser’s needs • Use a template • Use push technology

10. More analysis and leveraging the information to help direct strategy • Strategic research projects • Reducing time spent on reactive research • Time spent = more proactive research and a better prospect management system

12. Thank you RIF! Helen Hays Helen.hays@ng-london.org.uk