Online Marketing BRX Witney 12/10/09 http://www.urbanelement.com
What Online Marketing Isn’t... • A platform for ruthless plugging of your companies products or services. • An ‘easy ride’ for sales. • A one-off investment.
What Online Marketing Is... • A great way to introduce your products and/or services. • An unrivalled platform for reaching large, targeted audiences. • A marketing platform that can be measured to a very accurate level. • An increasingly necessary tool for business.
Methods Of Online Marketing • Website • Blogging • E-Newsletter • Affiliate Marketing • Social Media
Website • A collection of linked pages. • Domain name (e.g. www.brxwitney.co.uk) • Can be found through search engines such as Google.
What Is SEO? • Search Engine Optimisation • Striving to achieve the best possible position to receive web traffic. • NOT an overnight process. • 90% of all UK web traffic goes through Google. • 40% of all searches go through the first positioned natural listing.
So What Is Local Search? • A search that is geo-targeted. • Data is pulled from various LDC (Local Data Centres). • Company name, address and telephone number. • Verification. • Citations and Link profiles.
Blogging • A ‘Blog’ is the common term given to a ‘weblog’. • A chronological record of posts. • Removes the need for coding HTML. • Search engine friendly.
E-Newsletter • Manages the delivery email(s) to a group of people. • “The money is in the list”. • Build trust • Sell more to existing clients • Cost-effective
Affiliate Marketing • Acquiring affiliates to sell your product or service for a commission. • Requires management of affiliates • Requires trust • Cost-effective
Social Media • Twitter, Facebook, LinkedIn etc. • User-generated content. • Very targeted data from personal details. • Viral marketing through “word-of-mouth”. • Reputation can spread fast.
Facebook • Profiles, Friends, Networks. • Six degrees of separation. • Friends, Family, Classmates. • Encourages the visitor to stay.
LinkedIn • Career-based. • Individuals, SME’s through to Fortune500 executives. • Find clients, employees, partners, joint ventures and more • Can link to Twitter account
Twitter • 140 character messages. • Six degrees of separation. • Real-time search data. • Effective market research. • Acts as a portal.
How To Set Up Your Twitter http://www.twitter.com
For information on how we can help your business grow online, please visit:http://www.urbanelement.com