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Trends & Developments Fresh Fruit & vegetables

Explore future developments in the supply chain of fresh fruits and vegetables, focusing on trends like sustainability, food safety, and changing importer roles. Learn about the key requirements for exporters to meet market demands in Europe.

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Trends & Developments Fresh Fruit & vegetables

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  1. Trends & Developments Fresh Fruit & vegetables

  2. Piet SchotelConsultant for the overseas imports of FFV in Europe

  3. Owner of FCE Export SAC, export company in Peru; subsidiary in Colombia. Mango, avocado, Limes, mandarins

  4. Future Developments for the supply from emerging countries: • Growing importance Retail organizations • Increasing demand for food safety protocols • Increasing demand for Sustainability and CSR • Changing role importers towards chain management • Growing demand for convenience, exotics and niche products

  5. EU Market • 28 countries (Still ) • 500 million consumers • 28 different cultures • 28 different eating patterns • 28 different average income levels • 28 different business mentalities

  6. The NetherlandsNederlandHollandHolandaPaises Bajos • 17 Million population • 41.526 Sq Km

  7. Gateway to Europe: • Schiphol Airport • Rotterdam Sea Port

  8. Retail power! • Approx 75 % of FFV sold via the supermarkets • Concentration in buying power • Demand for high level of professionalism of the producers • Food safety, programs, continuity • Chain control from seed to shelf

  9. Approx 75 % of all fresh fruits & vegetables are sold via the supermarkets in Europe

  10. Approx 75 % of all fresh fruits & vegetables are sold via the supermarkets in Europe

  11. Changing Role of the importer • Change to supply chain manager • Control on programs from production to supermarket • Control on the logistic chain

  12. Quality: • Quality is not longer an issue • Everyone demands first class • No secondary markets • High costs for destruction

  13. Economic development: • Higher income / lower consumption • Shift from basic volume products to diversity F & V products • More availability of other food products as snacks and junk food.

  14. Food Safety: • Key issue • Demand for food safety protocols • General food legislation • Stricter control on MRL’s (maximum residue levels) • Harmonized in the EU per 01-09-2008 • Supermarkets increasingly stricter than European laws

  15. Certificates: • Need to follow protocols • GlobalGap a minimum entrée ticket to the EU market. • Growing demand for Hygiene protocols as HACCP, BRC and others • Without certificates only spot market access. • No GlobalGap – No chance

  16. Supermarkets demand: Stricter MRL (Maximum Residue Level) standards Stricter ARfD (Acute Reference Dose) standards Maximum number of active ingredients Exceeding the EU law!

  17. Examples extra demands:

  18. Hygiëne ?

  19. Sustainability / CSR • Care for the environment • Carbon footprint • Local for local • Growing consumer awareness on social circumstances • Ethical trade • Fair trade

  20. The Sustainability Initiative Fruits and Vegetables (SIFAV), aims to make imports of fruits and vegetables from Africa, Asia and South America 100% sustainable in 2020. Importers, supermarkets, governments and BSO’s committed to this initiative. 2020 is more close than you may think!

  21. Email from a potential client:Requirements: Hi…., Please see my contact details. It would be good to see your offers on a regular basis. Also – please can you have a look if your growers have the following certifications, which we would need for supply to our UK retailers: -          Global Gap certificate -          Proposed list of Pesticides the grower intends to use -          Residue analysis - BRC -          Sedex membership with SAQ completed to 100% Many thanks, Jack

  22. Organic: • Growing market for organic • Demand larger than supply • Supermarkets only interested in programs • General consumer not really ready to pay more

  23. Health:

  24. Health: • Higher standard of living / more concern for health issues • Overweight a major concern • Governmental and EU campaigns to promote consumption of fresh F + V • Possibilities for the trade to emphasize health claims

  25. Convenience: • Higher income / more demand for convenience products • Prepared, sliced, pre-cooked • Snack packs • Prepared in production countries • Convenience, innovation and problem solving

  26. Innovation / Added value: • New concepts • Ready to eat programs • Product development • Kids marketing

  27. Trade channels • Unlimited supply of FFV in all seasons • Change in retail channels : • Convenience stores • Gas stations • Fresh markets • On line purchases

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