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PROCESS TO FIND TOPIC FOR MY THESIS

PROCESS TO FIND TOPIC FOR MY THESIS. 1-REFERD UNIVERSITIES. UTM UPM UM. 2-REFERED DATA BASE. www. Science direct .com www. emeraldinsight.com www. ideas.repec.org TESE CANADA A PORTAL ( http://amicus.collectionscanada.ca/s4-bin/Main/BasicSearch?coll=18&l=0&v=1 )

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PROCESS TO FIND TOPIC FOR MY THESIS

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  1. PROCESS TO FIND TOPIC FOR MY THESIS

  2. 1-REFERD UNIVERSITIES • UTM • UPM • UM

  3. 2-REFERED DATA BASE • www. Science direct .com • www. emeraldinsight.com • www. ideas.repec.org • TESE CANADA A PORTAL (http://amicus.collectionscanada.ca/s4-bin/Main/BasicSearch?coll=18&l=0&v=1 ) • PROQUEST DIGITAL DISSERTATION & THESES • www.EBSCohost.com • GMID (Global Market Information Data base ) • www.posteiran.com

  4. 3-READ THE TITEL OF NEW BOOKS IN MARKETING AREA SUCH AS : • Principle of marketing : a global perspective / Abu bakbar abdul hamid / 2007 • Read life marketing and promotion strategies in college libraries /choomengkong / 2006 • Relationship marketing in globalised world / Barbara whitney /2005 • Services marketing / christopher / 2007 • Strategic marketing for non profit organization • Tourism marketing / alan fyall /2006 • International marketing / michael r.czinkota /2004 • Measuring marketing / john wiley / 2008 • Developing strategic marketing plans that really work / Terry kedrick 2oo6

  5. Essential of marketing : a global managerial approach / william D.perreault 2006 • Essential of marketing research / william gzikmund • Exploring marketing research / william G.Zikmud • Global marketing • Glacal marketing ; my thorreality / suhaimisidin / 2007 • The green marketing /john grant 2007 • International marketing /michaelr .cz inkota a 2007 • 3 G Marketing on internet / 2006

  6. 4- The title of article in more than 150 marketing journals from 2004 to 2008 such as • Academy of Marketing • Advertising AGES Euro Marketing • Applied Marketing Research • Asia Pacific Journal of Marketing • Australian Sian Marketing • British Journal of Marketing • Direct Marketing • Decision Marketing • European Journal of Marketing

  7. Fund Marketing alert • International of journal of bank Marketing • International of journal of research in Marketing • International of journal of Marketing • Journal of international consumer marketing • Journal of Marketing management • Journal of Marketing practice • Journal of petroleum Marketing • Journal of public policy & Marketing • Marketing news • Marketing science • Target marketing • Emerging market

  8. 5-New topic that I can find • Brand and brand imaging and others • Viral marketing • Loyalty intention • Green marketing • (EMS) emerging markets and what related to marketing in emerging market • (ERP) enterprise resource planning • (BDS) business development services • (FDI ) foreign direct investment • (MS ) Marketing Strategy

  9. 6- Interested topic • Marketing in emerging market (new topic ) • Strategy marketing ( important ) • Petroleum products (my interest field)

  10. 7- Read some articles

  11. The Entry of International CPA Firms into EmergingMarkets: Motivational Factors and Growth StrategiesA • Robert J. Kirsch,* Kenneth R. Laird,* and Thomas G. Evansy *Southern Connecticut State University, New Haven, CT, USA and; y University of Central Florida, Orlando, international accounting firms, into emerging foreign markets and explores how they develop and expand their business once established in those markets.. A conceptual model is employed to illustrate the interrelationship between a firm's specific characteristics, the foreign environment, and foreign subsidiary intrafirm structure. Growth potential, client needs, favorable political/legal climate, and cultural considerations emerged as important factors in determining market entry and growth strategies for professional services firms. The research findings broaden our understanding of factors that influence professional services firms' development of pricing and marketing mix strategies. While all firms surveyed offered a full range of services, their marketing mix strategy differed from domestic approaches because of various local constraints on pricing and promotion.

  12. Entrepreneurs’ choice of entry strategy in emerging anddeveloped markets mimicry has received insufficient attention from international business scholars who have focused primarily on the mode of entry (export ,licenses, joint entures, and wholly owned subsidiaries) we suggest that in some situations, mimicry has an important role to play in the success of entry. From speculations over the differences between emerging and developed economies, the model offers a systematic way to determine the optimal entry strategy in terms of entry timing and level of mimicry. An implication of the model is that the cost/benefit ratio from using ahigh mimicry entry strategy is lower for companies entering emerging economies than it is for companies entering developed economies.s • Moren Le´vesquea,*, Dean A. Shepherdb • Weatherhead School of Management, Case Western Reserve University, Cleveland, OH, USAbLeeds School of Business, University of Colorado, Boulder,, USA

  13. INSTITUTIONS, RESOURCES, AND ENTRYSTRATEGIES IN EMERGING ECONOMIES we show how resource-seeking strategies are pursued using different entry modes in different institutional contexts. Alternative modes of entry—Greenfield, acquisition, and joint venture (JV)—allow firms to overcome different kinds of market inefficiencies related to both characteristics of the resources and to the institutional context. In a weaker institutional framework, JVs are used to access many resources, but in a stronger institutional framework, JVs become less important while acquisitions can play a more important role in accessing resources that are intangible and organizationally embedded. • KLAUS E. MEYER,1* SAUL ESTRIN,2 SUMON KUMAR BHAUMIK,3 • and MIKE W. PENG4 • 1 School of Management, University of Bath, Bath, U.K. • 2 London School of Economics, London, U.K.

  14. Generic Product Strategies for Emerging MarketExports into Triad Nation Markets By imitating the home country MNE modal generic product strategy in each Triad nation, emerging market firms (EMFs) can improve their export performance Satisfaction. on average, achieve higher levels of satisfaction with export performance than EMFs that enter emerging markets or EMFs that employ other product strategies in Triad nation markets • Lance Eliot Brouthers, Edward O’Donnell and • John Hadjimarcou • The University of Texas at El Paso

  15. The rise of emerging marketmultinationals and the impacton marketing The rise of EMMs challenges the extant thinking in strategy and marketing, and creates both threats and opportunities for western firms. With unique character and behaviour, EMMs are different from both developed countries multinationals and Japanese and Korean firms. It is imperative to study EMMs in order to win the new competition. • Ying Fan • Brunel University, London, UK

  16. Other articles • Emerging Market Liquidity and Crises / 2007 • Brand origin in an emerging market /2006 • Standing out: how new firms in emerging markets /2007 • Public Opinion and Franchising in an Emerging Market • Strategic Responses to Perceived Corruption in an Emerging Market

  17. 7-Results Marketing strategy in emerging market for petroleum products

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