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Sales Promotion - PowerPoint PPT Presentation


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Sales Promotion. Marketing Co-Op. Sales Promotion. All marketing activities – other than person selling, advertising, and public relations – that are used to stimulate purchasing and sales Incentives that encourage customers to buy products or services. Can be used to….

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Presentation Transcript
sales promotion

Sales Promotion

Marketing Co-Op

sales promotion1
Sales Promotion
  • All marketing activities – other than person selling, advertising, and public relations – that are used to stimulate purchasing and sales
  • Incentives that encourage customers to buy products or services
can be used to
Can be used to…
  • Encourage customers to try new products
  • Build awareness
  • Increase purchases by current customers
  • Reward customer loyalty
trade promotions
Trade Promotions
  • Designed to get support for a product from manufacturers, wholesalers, and retailers
  • More money is spent on promoting to businesses than to consumers
consumer promotions
Consumer Promotions
  • Sales strategies that encourage customers to buy a product
  • Usually support advertising, personal selling, and public relations efforts
types of consumer promotions
Types of Consumer Promotions
  • Coupons – certificates that entitle customers to a discount on the purchase of designated products
  • Premiums – low cost items given to customers at a discount or free with a purchase
    • Toys in kids meals
    • Gift with purchase (make-up counters)
types of consumer promotions1
Types of Consumer Promotions
  • Product Samples– free trail size products sent through the mail or given out in the store to encourage purchasing
  • Rewards programs – offers customers rewards for remaining loyal to a company or brand
    • Credit cards companies
    • Some frequent buyer cards
types of consumer promotions2
Types of Consumer Promotions
  • Contests – promotional event where the winner must demonstrate a skill
  • Sweepstakes – promotional event that is a game of chance
types of consumer promotions3
Types of Consumer Promotions
  • Rebate – the return of part of the payment made on a purchase used to entice customers to buy
  • Merchandising Techniques – using product displays in high traffic areas to encourage customers to purchase
    • Dump bins
    • Point of purchase displays
activity
Activity

With a partner and complete the following

  • Choose an existing business or brand
  • Consider the types of consumer promotions we have discussed
  • Come up with 4 sales promotions your company could use to increase overall sales.
  • Create the promotions and drop them into my block 2 inbox
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Extreme Couponing 1

Extreme Couponing 2