Sales promotion
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Sales Promotion. Sales Promotions. Devices designed to stimulate purchasing and sales Trade Promotions Consumer Promotions. Trade Promotions. Sales promotion activities designed to get support for a product from manufacturers, wholesalers, and retailers Slotting Allowances

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Presentation Transcript

Sales promotions
Sales Promotions

  • Devices designed to stimulate purchasing and sales

    • Trade Promotions

    • Consumer Promotions


Trade promotions
Trade Promotions

  • Sales promotion activities designed to get support for a product from manufacturers, wholesalers, and retailers

  • Slotting Allowances

  • Promotional/Buying Allowances

  • Sales Incentives/Sales Force Promotions

  • Trade Shows & Conventions


Slotting allowances
Slotting Allowances

  • A cash premiums paid by a manufacturer to a retailer to help the retailer cover the costs of placing the manufacturer’s products on the shelves


Promotional buying allowances
Promotional/Buying Allowances

  • Represent cash payments or discounts given by manufacturers to wholesalers or retailers for performing activities to encourage sales


Sales incentives sales force promotions
Sales Incentives/Sales Force Promotions

  • Awards given to dealers and employees who successfully meet or exceed a sales quota


Trade shows conventions
Trade Shows & Conventions

  • Showcase a particular line of products and provide businesses with opportunities to introduce new products and promotion new products


Consumer promotions
Consumer Promotions

  • Sales strategies that encourage customers and prospects to buy a product or service

  • Coupons

  • Premiums

  • Incentives

  • Promotions Tie-Ins


Coupons
Coupons

  • Certificates that entitle customers to cash discounts on goods or services; frequently used to introduce new products


Premiums
Premiums

  • Low-cost items given to consumers at a discount or for free.

  • Designed to increase customer loyalty and attract new customers

  • Examples: coupons, factory packs, traffic builders, coupon plans


Incentives
Incentives

  • Promotion customer excitement and increase sale; consist of higher-priced items earned and given away through contests, sweepstakes and rebates


Promotional tie ins
Promotional Tie-Ins

  • Sales promotion arrangements between one or more retailers or manufactures.

  • Partners combine resources to conduct a promotion that will create additional sales for each partner