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Understanding Facebook Ad Options: Insertion Order vs. Self-Serve with Invoicing

Learn about the differences between Insertion Order and Self-Serve with Invoicing for Facebook ads. Explore Inventory Targeting options and discover how Premium Ads, Sampling, Video, Comment, Like, Event, and Poll campaigns work. Note: Consider running premium 'Standard' ads linking off Facebook without engagement. Marketplace Ads include Standard, Event, and Like campaigns with specific requirements.

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Understanding Facebook Ad Options: Insertion Order vs. Self-Serve with Invoicing

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  1. Insertion Order vs. Self serve (with invoicing) Inventory

  2. Targeting options are the same.

  3. Premium Ads Sampling Video Comment Like Event Poll Note: Could also run premium ‘Standard’ ad that links off FB. No engagement included.

  4. Marketplace Ads Standard (can click off FB) Event (must click to FB event page created by brand page. Like (must link to FB page)

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