Social media as a business support tool

1. Social media as a business support tool Kuldeep Sharma June 22,2012

2. Importance of social media Facebook: good practice and creating a page Twitter: good practice and creating an account You Tube: good practice and creating a channel LinkedIn for B2B Sharing widget Social media dashboard Alerts…. Agenda

3. Facebook Set up a ‘Page’ not just a profile Businesses or organizations are not allowed by FB to set up an ‘individual profile’ Pages allow more than 5,000 fans where a profile can only have 5,000 friends Pages offer more features incl. statistical analytics (fan activity) Attention: linked to a personal profile….but possibility for multiple admins The page is for engagement, the website for conversion, so always link to the website Invite fans: “Follow us on…” (widget…) Note: Big brands develop special FB applications (FBML) for full engagement and brand experience

4. Big brands engagement ….

6. Big brands engagement ….

8. SME good practice

9. SME good practice

10. SME good practice

11. Chamber good practice

12. Chamber good practice

13. Creating a FB Page

14. Creating a FB Page

15. Creating a FB Page

16. Twitter Set up an account, mind the account name Customize the background design (corporate style…) Follow relevant parties Tweet regularly, follow KISS and AIDAS principle Use a URL shortener (e.g. bit.ly or via dashboard…) The twitter page is for engagement, the website for conversion, so always link your tweets to the website A good practice: UK Trade and Invest

18. Creating a Twitter account

19. Creating a Twitter account

20. You Tube Create your own channel and include ‘bio data’, always include your website domain name Customize the channel design (corporate style) Upload video’s and name, describe and tag them properly to make them visible in You Tube’s search Keep video’s short (2-3 minutes) Mind music copy rights…. Embed the code in your website Good practice: http://www.youtube.com/user/AustraliaZooTube

21. Good practice Embedded from You Tube

22. Good practice Customized design

23. Good practice

24. Good practice

25. Create your channel

26. Create your channel

27. Create your channel

28. Video uploads

30. Enter title including important keywords Enter description including important keywords as a readable sentence Enter keywords / tags for the video Select category

31. Embed code

32. LinkedIn for B2B contacts

33. Contacts 85 mln members world wide (Dec 2010) Source: http://www.vincos.it/wp-content/uploads/2010/05/the-state-of-linkedin.png

38. Sharing widgets The upgraded ‘Tell a Friend’ Sharing through mail, Facebook, Twitter, and more social media Your network will share your content in their social media.... Let your “net work” !

39. Example sharing widget

40. Example sharing to FB Customize your text Possible to edit text

41. Social media dashboard Manage your social media through one dashboard Compose your message and send to multiple social media channels (Twitter, FB, LinkedIn etc.) Automatic ‘link shrink’ Schedule updates Monitor mentions Mobile app www.hootsuite.com

42. Social media dashboard Manage your social media through one dashboard Compose your message and send to multiple social media channels Automatic ‘link shrink’ Schedule updates Monitor mentions Mobile app

43. Hootsuite - dashboard

44. Hootsuite – compose message

45. Hootsuite – add ‘mentions’ stream

46. Hootsuite – edit ‘mentions’ stream

47. Hootsuite – monitor mentions

48. Stay tuned > Google alerts

49. Google alerts Email updates on subjects you want to monitor Select the keywords Indicate the type (news, blogs, video etc.) Indicate the frequency of alerting Best results or all results Select your email account www.google.com/alerts

50. Google alerts