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The Bruins den: An innovative marketing strategy

Bruins.nhl.com. The Bruins den: An innovative marketing strategy. Leah Brady. “ ” The DEN is a dream come true. The opportunity also is ripe for the team to build relationships with sponsors and boost Proshop and ticket sales.” -Julie A. Novak, julieanovak.com.

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The Bruins den: An innovative marketing strategy

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  1. Bruins.nhl.com The Bruins den: An innovative marketing strategy Leah Brady

  2. “”The DEN is a dream come true. The opportunity also is ripe for the team to build relationships with sponsors and boost Proshop and ticket sales.” -Julie A. Novak, julieanovak.com Digital Entertainment Network (DEN) Instagram Twitter Pinterest YouTube Google+ “The Boston Bruins are launching an ambitious effort to bundle all of their digital, mobile, and social online assets under one umbrella brand, so the team and its fans will more easily tweet, friend, and pin each other.” –D.C. Denison, The Boston Globe Bruins.com Tumblr Facebook Mobile App

  3. Facebook Direct link to team Instagram Feed. Boston Bruins Fantasy Challenge Game. More than 1.1 million fans. Photos and Videos Facebook.com/NHLBruins

  4. Twitter Over 180,000 Followers. Fan initiatives, promotions, giveaways, contests, and videos tweeted regularly. Team makes official announcements and updates through twitter page. Bruins-related news, on and off the ice (including game updates). Twitter.com/NHLBruins

  5. MobileApp • Three major platforms: iPhone, Blackberry, and Android. • Provides users with live, real-time stats during games. Instant alerts for breaking news. Team schedules, stats, exclusive videos, ability to purchase Bruins tickets from mobile device. Itunes.com/boston-bruins-official-mobile

  6. “World’s Most Pinteresting Bear:” posts his favorite pictures of the team and exclusive behind-the-scenes photos. Pinterest Pinterest.com/NHLBruins

  7. “Player Takeover” initiative. Instagram “The Captain getting ready to play #1000. ..no big deal. #bruins #poweredbyATT” -Shawn Thornton “Benny taping the stick he will use to score his first goal of the playoffs! #bruins #poweredbyATT #BosWsh” -Tyler Seguin "heeeeeyyy you guys" #bruins #poweredbyat&t” -Andrew Ference Statigr.am/NHLBruins

  8. Bruins Website BostonBruins.com: More than one million visitors per month. Ranked one of the most trafficked sites in NHL. Bruins.nhl.com

  9. Google+ Add Boston Bruins to circle for updates, team news, announcements, photos, and videos. Team expected to host “Hangouts” with team personnel. Plus.google.com/NHLBruins

  10. Tumblr One-stop shop for Bruins news, feature stories, photos, videos, and exclusive audio features. Interactive environment. NHLBruins/tumblr.com

  11. Google+ Mobile App Twitter Instagram Pinterest YouTube Tumblr Facebook Bruins.com

  12. Sources “Bruins Launch Digital Entertainment Network (DEN).” Bruins.NHL.com: News. 26 March 2012. http://bruins.nhl.com/club/news.htm?id=624162 Dennison, D.C. “Bruins Shoot for Digital Advantage with Network.” The Boston Globe. 26 March 2012. <http://articles.boston.com/2012-03-26/business/31241031_1_mobile-app-mobile-media-new-network> Novak, Julie A. “Boston Bruins Engage Fans with New Social Hub.” Moving Target Media. 10 April 2012. <http://julieanovak.com/2012/04/10/boston-bruins-engage-fans-with-new-social-hub/> Plutsky, Gordon. “Why the Boston Bruins Became a Media Brand.” King Fish Media: ThinkTank Blog. 28 March 2012. <http://www.kingfishmedia.com/ThinkTank/bid/84545/Why-the-Boston-Bruins-Became-a-Media-Brand>

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