Download
1 / 2
0 likes | 6 Views
Hoarding advertising has become an integral part of the marketing landscape in India, particularly in major cities like Mumbai, Bangalore, and Kolkata. These towering structures, adorned with captivating visuals and persuasive messages, not only grab attention but also significantly impact the economy.<br>
E N D
Hoarding Costs Decoded: A Price Analysis of Mumbai, Bangalore, and Kolkata As outdoor advertising continues to evolve, understanding hoarding costs across India's major metros becomes crucial for marketers. Let's dive into a comprehensive analysis of billboard pricing in Mumbai, Bangalore, and Kolkata. Mumbai leads the pack with premium rates, particularly in areas like Marine Drive and Bandra. Hoarding advertising agencies in Mumbai typically charge between ₹1.5-3 lakhs per month for prime locations, reflecting the city's high visibility and massive footfall. The rates can surge by 30-40% during festive seasons like Diwali and Christmas. Bangalore presents a more moderate pricing structure, with costs ranging from ₹75,000 to ₹1.5 lakhs monthly. High-traffic areas like MG Road and Whitefield command premium rates, while peripheral locations offer more budget-friendly options. Kolkata emerges as the most cost-effective metro, with hoarding rates spanning from ₹50,000 to ₹1 lakh per month. Park Street and Salt Lake sectors showcase higher rates due to their strategic positioning. Key factors influencing costs across these cities include: - Location visibility - Traffic density - Hoarding size - Contract duration - Season and demand
