Video Marketing. The use of video and youtube for marketing your practice. Purpose of presentation. Outline benefits of using video. Determine purpose and content of video Prepare content for own practice video Shoot video Making the most of completed video. Resources. Windows moviemaker
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Video Marketing The use of video and youtube for marketing your practice
Purpose of presentation • Outline benefits of using video. • Determine purpose and content of video • Prepare content for own practice video • Shoot video • Making the most of completed video
Resources • Windows moviemaker • http://www.avi-mpeg-converter.net/ convert to youtube format • www.youtube.com • Istock for stock footage www.istock.com • Google ‘Background music for video’ $50-$60 per track
Goals • Perceived expertise • Drive traffic to website • Personalise practice and solicitors
Gonzo to Hi-tech • Purpose • Budget • http://www.youtube.com/watch?v=nGlWkRihQZk thank you • http://www.youtube.com/watch?v=FrZ8N4xvJuc needlestick • http://www.youtube.com/watch?v=rddvrJa6Bs4 lpa
Elements of video • Introduce and personalise the practice • Specific purpose of the video. • Outline problem. • Offer solution. • Give a call to action.
Content • Preparation but not over rehearsed • Average length 60-90 seconds • 100 words a minute • Repeat in the text
Applications • Embed in own website • Upload to YouTube • Send as a CD