1 / 13

Video Marketing Strategies

Video Marketing Strategies. Serve 16 Communities with FTTH Telephone – Internet - IPTV Purchased Analog TV Systems in 2008 Added IPTV Option in 2011 Previous Marketing: Word of mouth Forced (shut down analog). Social Media Ideas : Story not products PPV – Link to m ovie t railers

Download Presentation

Video Marketing Strategies

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Video Marketing Strategies

  2. Serve 16 Communities with FTTH Telephone – Internet - IPTV Purchased Analog TV Systems in 2008 Added IPTV Option in 2011 Previous Marketing: Word of mouth Forced (shut down analog)

  3. Social Media Ideas: • Story not products • PPV – Link to movie trailers • Iowa and ISU games, times, & channels • Articles & news

  4. SummerTime Promotion: Specifically market to Barnum, Clare, and Moorland Exchanges without CPNI to offer free $99.00 installation on WCDTV.

  5. Goals: • Reach 50% penetration rate for WCDTV in 3 exchanges by focusing on one exchange in June, July, and August.

  6. Employee Kickoff Meeting: Establish Goals Team Building Answer Questions Motivate

  7. Action Items: • Manual Spreadsheet to Track Communications • Door to Door and Doorhangers • Post Cards • Follow Up Phone Call

  8. Staff Engagement: • Meet prior to door to door • Visual in break room

  9. Preliminary Results: Goal to 50%Total New Barnum at 43% 9 10 Clare at 38% 30 14 Moorland at 39% 58 20 Total New TV Customers 44 Compared to 12 Last Year

  10. Very Little Expense: • Printed postcards and brochures, postage • Left over clocks • No advertising • $50 gift card to all employees

  11. Lessons Learned: • 1. Summer is hard – employees on vacation – short staffed • Customers ready to change – ask them • Having a deadline pushes customers to make a decision • Attainable goals

  12. Lessons Learned: • Great opportunity to open conversation with customer • Need leadership • Employee survey

  13. Contact: Marcie Boerner, Office Manager Webster-Calhoun Cooperative Telephone Association 1106 Beek Street, Gowrie, IA 50543 marcieb@wccta.com Phone: 515-352-3151 www.wccta.net

More Related