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Text Marketing Proposal for Brenda Starr, Recording Artist

Text Marketing Proposal for Brenda Starr, Recording Artist. Text Marketing for Musicians. Leverage Mobile to Build databases of fans more quickly!. Msg&Data Rates may apply. To Opt Out, text STOP to 72727. 20.6 million US users 150 million US users 250 million US email users

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Text Marketing Proposal for Brenda Starr, Recording Artist

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  1. Text Marketing Proposal for Brenda Starr, Recording Artist

  2. Text Marketing for Musicians Leverage Mobile to Build databases of fans more quickly! Msg&Data Rates may apply. To Opt Out, text STOP to 72727

  3. 20.6 million US users 150 million US users 250 million US email users 281 million US cell phone users Consider the Numbers 50% of 18-34 year olds are willing to give their mobile number in exchange for coupons Msg&Data Rates may apply. To Opt Out, text STOP to 72727

  4. 72% of Americans text message across all demographics • 67% of customers would like to receive mobile alerts or reminders • Twice as many people send Text Messages as own a Television set • 82% of Americans do not leave the house without their cell phones • 50% of 18-34 year olds are willing to give their mobile number in exchange for coupons CTIA 2009 Msg&Data Rates may apply. To Opt Out, text STOP to 72727

  5. Text Messaging integrates with Social Media; email; websites, RSS Feeds Msg&Data Rates may apply. To Opt Out, text STOP to 72727

  6. Reach Your Fans at the Speed of Text There are 2.5 times as many users of “texting” as e-mail worldwide. 37% 11.3 billion total users 92% 13.2billion total users 6% of Americans have a Twitter account 33% of Americans have a Facebook account; More than half of all working males don't check their facebook every day 37% of Americans actively use email 92% of Americans have a cellphone 98% of users have SMS enabled handsets Msg&Data Rates may apply. To Opt Out, text STOP to 72727

  7. Are my Fans actually Texting? 276 M mobile phones in the US, 92% of population. We send 4.1 billion texts per day 39.2 is the average age of a "frequent" text user 3X The average American sends 3 TMES more text messages than makes phone calls per month 67% of all mobile users would like to receive reminders or alerts (Jan 2, 2010 Dialogue) Msg&Data Rates may apply. To Opt Out, text STOP to 72727

  8. SHORTCODE (STAYS THE SAME) KEYWORD (CHANGES) Text KSTARR to 72727 for a chance to Receive 4 FREE Tickets To My Next Concert. Plus Get Behind the Scenes Video!! “Text Call to Action” Thank You for entering your chance to win 4 free tickets to my up and coming concert in New York plus exclusive back stage passes. Watch out for VIP offers and more freebies! ReplyStop2End To: 72727 MSG: KSTARR When client texts, They are entered Into the database! Msg&Data Rates may apply. To Opt Out, text STOP to 72727

  9. Taking Your Broadcast Media/ Event/ Flier to your Potential Customer’s handset! See Behind the Scenes Pictures of Brenda!! Studies Show a Text-message stays on the cell-phone an average of 12 days. = This means additional exposures to your audience Text BRENDA To 72727 Get the Instant PICS • Instantly Deliver: • Video • Your Commercial • A Demonstration YOUR COUPON HERE! Instantly Deliver: A Mobile Landing Page. • Instantly Deliver: • Pictures • Coupons • Links to Website • And more Msg&Data Rates may apply. To Opt Out, text STOP to 72727

  10. Get the client to Text (KEYWORD) to SHORTCODE (72727). • Point-of-Sale Engagements • Combine with Traditional engagements • Use in Social Networks • Contests in Venue • Add the Mobile “Opt-in” Option to your current Website • Deliver Updates and More right to • The fans phones • At Concert Venue • Have them text shout-outs on screen, • ask questions, take polls, request songs, • and more.. 3 Ways to Get an Opt-in To: 72727 MSG: Starr Msg&Data Rates may apply. To Opt Out, text STOP to 72727

  11. Database Marketing • Every fan that comes in contact with Brenda Kstarr is engaged with MOBILE and are entered into a database: • These clients are then marketed to timely over the upcoming months: • Generate Additional eCommerce & mCommerce Visits/ Transactions including itunes, ringtones & wallpaper. • Drive more traffic to events & concerts with timely reminders and exclusive offers • Drive and increase Social Network Behavior • Capture email addresses for an additional touch Brenda KStarr’s NEW Release: Hear it first! http://bkstarr.mobi Don’t miss this exclusive. FWD 2 a friend. 1/2 off first 1000 downloads. Reply STOP 2end Msg&Data Rates may apply. To Opt Out, text STOP to 72727

  12. Promotions Match Entertainers Objectives • Drive New Fans • Add to E-mail lists • Increase Social Network Followers • More Album Sales Brenda K Starr: NJ Fans, New years eve features me and the orchestra, for information call (913)222-5055 Reply STOP 2quit Brenda Brenda K. Starr: The album drops today!! Check out who carries it by clicking here http://brendastarr.wap Reply STOP 2quit To complete your entry for a chance to win tickets, reply w/ your email address to this message. Msg&Data Rates may apply. To Opt Out, text STOP to 72727

  13. TRACKING TRADITIONALADVERTISING EXPENSE “Did that $12,500 I used on radio Advertising bring one of these fans?” We help you save by eliminating advertising that doesn’t bring results. ________________________ Text Tickets1 212 opt ins 48 redemptions 5-1 ROI Radio B____________ Text Tickets2 86 opt ins 9 redemptions 8 to 1 ROI Each Keyword creates a different database – Real-time Results Msg&Data Rates may apply. To Opt Out, text STOP to 72727

  14. I PAY TO DELIVER MYMESSAGE TO MY CLIENTSDO THEY READ THEM? Best in class utilization of mobile produces over 6.5 times the ROI compared with other marketing mediums. Comparison if Marketing Read-Rates ________________________________________________________________ 5% EMAIL CAMPAIGNS 1.50% DIRECT MAIL .25% PRINT ADVERTISING 97% Mobile Marketing Msg&Data Rates may apply. To Opt Out, text STOP to 72727

  15. MEASURABLE RETURNON YOUR INVESTMENT Every single response is tracked in your database. 97% READ RATE 9-22% REDEMPTION RATE 5-32% FORWARDING RATE Texting is viral and creates the kind of TOP OF MIND AWARENESS that your company needs to encourage consumer behavior. Msg&Data Rates may apply. To Opt Out, text STOP to 72727

  16. More Connections to your Clientele • Mobile Website- • Directions – locations • Rich Content – menus/ pictures • Capture e-mail and more • Web opt-in Script • Capture clients on your site • Print Collateral • Promote your Keywords Msg&Data Rates may apply. To Opt Out, text STOP to 72727

  17. Ask 100 of Your Clients To Like you on FB Expect 33% To fill out a form to get their email Expect 37% Ask them to Text? Expect 90% Where do you want to be to provide the best Results for your customers? Msg&Data Rates may apply. To Opt Out, text STOP to 72727

  18. ContactDuna Mobile Marketing & Consulting Duna Mobile Marketing #303 – 1515, 14 Ave SW Calgary, AB, T3C 0W4 www.DunaMarketing.com Egor Ukoloff Owner Phone. 403-618-3006 North America. 1-800-939-DUNA (3862) gomobile@dunamarketing.com Msg&Data Rates may apply. To Opt Out, text STOP to 72727

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