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TYPE OF ADVERTISEMENTS as per PUBLICATIONS PowerPoint Presentation
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TYPE OF ADVERTISEMENTS as per PUBLICATIONS - PowerPoint PPT Presentation


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TYPE OF ADVERTISEMENTS as per PUBLICATIONS. TYPE OF ADVERTISEMENTS - Newspapers -. TYPE OF ADVT. Newspapers. Product / Service / Industrial Financial – Balance Sheet, Prospectus, Shares, Its Allotment, Chairman’s Speech, Public Issue Public Service / Social Issues

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Presentation Transcript
type of advt newspapers
TYPE OF ADVT. Newspapers
  • Product / Service / Industrial
  • Financial – Balance Sheet, Prospectus, Shares, Its Allotment, Chairman’s Speech, Public Issue
  • Public Service / Social Issues
  • Corporate / Institutional
  • Legal Notices, Tenders,
  • Appointment / Walk – In
type of advt newspapers1
TYPE OF ADVT. Newspapers
  • Entertainment
  • Classified Advts
  • Obituary

Different rates for –

  • Coloured Advts.
  • Black & White Advts.
  • Concessional rate {packages} for more than one edition
type of advt newspapers2
TYPE OF ADVT. Newspapers

‘Add on’ for a –

  • Specific Page
  • Specific Position
  • Island Position
type of advt magazines
TYPE OF ADVT. Magazines
  • Front Inside Cover
  • Back Inside Cover
  • Back Cover
type of advt magazines1
TYPE OF ADVT. Magazines
  • Full Page
  • Half Page - Vertical / Horizontal
  • Quarter Page
  • Strip Advt
type of advt magazines2
TYPE OF ADVT. Magazines
  • Double Spread
  • Centre Spread
  • Bleed
  • Non - Bleed
type of advt magazines3
TYPE OF ADVT. Magazines
  • Double Spread : spread across two pages anywhere in the Magazine
type of advt magazines4
TYPE OF ADVT. Magazines
  • Centre Spread : spread across two pages but at the Centre of the Magazine
type of advt magazines5
TYPE OF ADVT. Magazines
  • Bleed :

where the printing is till the edge of the paper – i.e. there is NOwhite border on all the four sides

type of advt magazines6
TYPE OF ADVT. Magazines
  • Non Bleed :

where the printing is NOT till the edge of the paper - i.e. there IS a white border on all the four sides

type of advt magazines7
TYPE OF ADVT. Magazines

Different rates for –

  • Color Advts
  • Black & White Advts
  • ‘Add on’ for a –

Specific Page

caution
CAUTION …
  • Read the small print in the Rate Card very carefully
  • Some publishing houses like Bennet & Coleman offer concessional rates – Femina & Filmfare, TOI / ET / MT, etc.
  • Some also offer “Split Run”