TYPE OF ADVERTISEMENTS as per PUBLICATIONS - PowerPoint PPT Presentation

bryson
slide1 n.
Skip this Video
Loading SlideShow in 5 Seconds..
TYPE OF ADVERTISEMENTS as per PUBLICATIONS PowerPoint Presentation
Download Presentation
TYPE OF ADVERTISEMENTS as per PUBLICATIONS

play fullscreen
1 / 15
Download Presentation
TYPE OF ADVERTISEMENTS as per PUBLICATIONS
71 Views
Download Presentation

TYPE OF ADVERTISEMENTS as per PUBLICATIONS

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. TYPE OFADVERTISEMENTS as per PUBLICATIONS

  2. TYPE OFADVERTISEMENTS - Newspapers -

  3. TYPE OF ADVT. Newspapers • Product / Service / Industrial • Financial – Balance Sheet, Prospectus, Shares, Its Allotment, Chairman’s Speech, Public Issue • Public Service / Social Issues • Corporate / Institutional • Legal Notices, Tenders, • Appointment / Walk – In

  4. TYPE OF ADVT. Newspapers • Entertainment • Classified Advts • Obituary Different rates for – • Coloured Advts. • Black & White Advts. • Concessional rate {packages} for more than one edition

  5. TYPE OF ADVT. Newspapers ‘Add on’ for a – • Specific Page • Specific Position • Island Position

  6. TYPE OFADVERTISEMENTS - Magazines -

  7. TYPE OF ADVT. Magazines • Front Inside Cover • Back Inside Cover • Back Cover

  8. TYPE OF ADVT. Magazines • Full Page • Half Page - Vertical / Horizontal • Quarter Page • Strip Advt

  9. TYPE OF ADVT. Magazines • Double Spread • Centre Spread • Bleed • Non - Bleed

  10. TYPE OF ADVT. Magazines • Double Spread : spread across two pages anywhere in the Magazine

  11. TYPE OF ADVT. Magazines • Centre Spread : spread across two pages but at the Centre of the Magazine

  12. TYPE OF ADVT. Magazines • Bleed : where the printing is till the edge of the paper – i.e. there is NOwhite border on all the four sides

  13. TYPE OF ADVT. Magazines • Non Bleed : where the printing is NOT till the edge of the paper - i.e. there IS a white border on all the four sides

  14. TYPE OF ADVT. Magazines Different rates for – • Color Advts • Black & White Advts • ‘Add on’ for a – Specific Page

  15. CAUTION … • Read the small print in the Rate Card very carefully • Some publishing houses like Bennet & Coleman offer concessional rates – Femina & Filmfare, TOI / ET / MT, etc. • Some also offer “Split Run”