1 / 1

Don Smallgoods

Don Smallgoods. Campaign : Don Smallgoods – Salami Agency : Mitchell & Partners Year : 2012 Source : oOh!media Objective : Reinforce brand awareness and preference for Salami among target audience Audience : M GBs w/kids 6-17yo

brooklyn
Download Presentation

Don Smallgoods

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Don Smallgoods Campaign: Don Smallgoods – Salami Agency: Mitchell & Partners Year: 2012 Source: oOh!media Objective: Reinforce brand awareness and preference for Salami among target audience Audience: MGBs w/kids 6-17yo Strategy: Impact shoppers within the retail environment within real retail proximity to influence the purchase funnel Results: • Post campaign, 38% of consumers recall seeing the Don advertisement within the retail environment, making targeted retail media the second most recalled channel • The Don advertisement was successful at positively conveying ‘Don has reduced fat Salami that has 50% less fat’, with nearly 80% of consumers, post campaign • Post campaign, ShopaLite activity increased consumer purchase intent of Don Salami to 73% (an increase of 24% from pre campaign)

More Related