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Philadelphia Digital TV Transition Awareness Program

Learn about the analog to digital TV transition awareness program in Philadelphia. Understand why it's important for vulnerable groups like the elderly, physically impaired, and low-income. By partnering with WHYY, the Mayor's Commission on Technology, and other organizations, this initiative helps educate the community. The program features public awareness, viewer options, converter box coupon program, training workshops, and more. Get involved to support the estimated 100,000 individuals impacted. Stay informed about the digital transition and access resources for assistance. Join the efforts to ensure a smooth TV broadcast format change.

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Philadelphia Digital TV Transition Awareness Program

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  1. “Philadelphia Responds” What Is It? Why is it Important? Community Awareness & Education

  2. Most Vulnerable Groups • Elderly • Physically Impaired • Low Income • Non-English Speaking • Rural

  3. Partnership Effort • WHYY • Mayor’s Commission on Technology (MCOT) Joined by • NTIA • FCC • The Free Library of Philadelphia • Many others…

  4. RESOLVED, BY THE COUNCIL OF THE CITY OF PHILADELPHIA, That we hereby honor the Mayor’s Commission On Technology and WHYY-TV for developing a community awareness plan for the analog to digital television technology transition.

  5. Ten political districts of Philadelphia • Council members select four organizationsin each district (1 for each vulnerable group) • Endorsement by the mayor

  6. 4 Organizations x 10 Districts 40 OrganizationsSupporting average of 2500 people/organization40 x 2500 = 100,000 individuals Estimated Community Impact

  7. Kick-off EventJanuary 29, 2008

  8. Program Key Components • • Public Awareness & Education • Viewer Options • Converter Box Coupon Program • Application & Redemption • Train-the-Trainer Workshops • Council Districts • Digital Transition Ambassadors • Assisting Vulnerable Groups

  9. Training & Information Dissemination • 15 months (1/08 to 5/09) • Four community organizations in each ofthe 10 city council districts in Phila. • Free Library of Philadelphia • Instructional training and support • DTV education toolkit • Demonstration converter boxes • Website, pamphlets, DVD, telephone support • Project Communication & Resource Wiki ( whyy.wikispaces.com )

  10. Digital Transition Awareness Program

  11. CBS Affiliate Coverage & Phone Bank

  12. Plan Outline - Year 1Data Gathering/Understanding • Government Agencies • Transition & Issues • National Broadcasting Associations • IBM& Ketchum Public Affairs Agency • Educating public officials - local, city and state • General public • Vulnerable groups

  13. Plan Outline - Year 2 Program Development & Implementation • Program coordination • Identify partners & resources • Liaison between local, state and federal government • Train-the-Trainer workshops • DTV Trainer tool kits • Media outreach and liaison • Workshop scheduling • Monitor progress and adjustments

  14. Plan Outline - Year 3 Information Dissemination & Monitoring • Evaluation • Assessment • Final transition program adjustments • Resolution Strategies • Level of Preparedness • Report Finding • Post transition support

  15. Multiple Platforms graphic

  16. TV - A Primary Source • News • Information • Weather • Entertainment • Life Long Learning • Emergency Awareness

  17. Broadcast Television is Evolving!

  18. MidnightFebruary 17, 2009!

  19. The nation will transition to an all digital TV broadcast format

  20. Broadcast Television100% Digital Analog TV Digital TV

  21. Analog TV Set Nothing!

  22. TV12 Digital TV Service

  23. WHY? • Congress Mandated a Switch to Digital • Improved Use of the Public Airwaves • Better Quality + More Choices

  24. Digital TVIt is NOT High-Definition TV

  25. Does This Affect Me?

  26. How Do I Access TV? • Free TV Reception • Subscriber Service

  27. Options: Subscribe to Cable or Satellite TV Purchase a new Digital TV Purchase a Digital Converter Box

  28. Low Cost Consumer Solution Digital Converter Box • Small set top box • Easily installation • Converts old TV to digital • More channel choices, high quality • On screen program guide

  29. Technology Questions? Call the WHYY Technology Hotline 215-351-1270

  30. Additional information www.whyy.org/dtv www.dtv2009.gov www.dtvanswers.com whyy.wikispaces.com Bill Weber VP & Chief Technology Officer WHYY-TV bweber@whyy.org 215-351-1270 Carole Smith Executive Director MCOT Carole.Smith@phila.gov 215-685-0770

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