1 / 17

Feed: A Unique Restaurant Experience in Downtown Indianapolis

Feed is a restaurant with a mission to diminish hunger one person at a time, offering organic, seasonal menu items in a welcoming and homey environment. Our cafe-style setup allows diners to see the kitchen, with options for private dining. Employees are trained for various roles with flexible hours and benefits. Our target market includes the unemployed, business people, and those interested in giving back. Featuring guest chefs, community garden, and free events, Feed promotes local talents and a strong local economy. Pay what you want pricing model and nutritious menu options cater to all guests.

brittany
Download Presentation

Feed: A Unique Restaurant Experience in Downtown Indianapolis

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Feed A new restaurant with a new attitude

  2. Mission Statement • Our goal is to diminish hunger, one person at a time. We will provide a homey environment where everyone will be welcome and everyone will feel comfortable.

  3. Product • Feed is a restaurant where • All are Welcome • Organic , Seasonal Offerings • Menu Changes Daily • Open from 6 AM – 3 PM

  4. Place • Indianapolis Large metropolitan area Reasonable rents Caters to business people/city dwellers

  5. Place – Cont’d Cafeteria style set up Diners can see the kitchen Handicap accessible WiFi Private rooms available

  6. Place – cont’d Family-style dining Photographs/paintings on walls like home Restful colors – blues/greens Textures – brick/stainless steel/wood Cozy – fireplace, picnic tables, comfy chairs

  7. People • Employees • Trained for any/all positions • Two weeks as cashier • Two weeks as cook • Two weeks as server • Benefits • Employee referral incentive • Flexible hours

  8. People • Target Market • Unemployed/Hungry/Homeless • Business People wanting healthy meal • People interested in giving back

  9. Promotion • Guest chefs • Employees giving back • Networking events • Facebook page • Contest to design logo

  10. Promotions – cont’d Sunday - Gospel Brunch Monday - Closed Tuesday – Game day* Wednesday – Cooking class Thursday – Book discussion* First Friday* Saturday - Open mic* *free events

  11. Menu • Nutritionally and well balanced • Soups • Salads • Milk, Coffee, Juice • Smoothies • Home-made baked goods • Eat as much/little as want

  12. Music • Classic rock • Jazz • Accoustic • New Age • Open Mic

  13. Suppliers Locally grown produce Organic dairy Local artists to display artwork Local musicians to perform on Saturdays Community/rooftop garden

  14. Giving back • Leftovers donated to soup kitchen • Employees encouraged to donate time • Local Economy strengthened=good for everyone • Showcase local talent

  15. Price • Pay what you want • Pay what you can • Free - Expensive

  16. Selling the Concept Features Benefits Easily accessible to street traffic and foot traffic Breakfast and lunch Eat only what you want Helps those who cannot Pay Healthy option • Located in downtown Indianapolis • Open 6 AM to 3 PM • Flexibility in portions • Pay what you want • Organic, in-season

  17. Sources • http://www.homeinsight.com/home-v • http://www.restaurant.org/pdfs/research/state/indiana.pdfalue/in/indianapolis.asp • http://life.salon.com/2010/06/17/pay_what_you_can_restaurants/ • http://www.coachwooden.com/index2.html • http://www.restaurant.org/pdfs/research/whats_hot_2011.pdf

More Related