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Amy Carsner Heike Doiron Kaylynn Plymesser Noelani Tagarelli Tyler Hengstebeck

Amy Carsner Heike Doiron Kaylynn Plymesser Noelani Tagarelli Tyler Hengstebeck. Everyone Is Going BANANAS For YONANAS!. S leek and Stylish Design C ompetitively Priced Fun and Easy to Use ! . Easy To Clean!. Issues. Retail O pportunities Made in China

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Amy Carsner Heike Doiron Kaylynn Plymesser Noelani Tagarelli Tyler Hengstebeck

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  1. Amy Carsner Heike DoironKaylynnPlymesserNoelaniTagarelli Tyler Hengstebeck

  2. Everyone Is Going BANANAS For YONANAS! Sleek and Stylish Design Competitively Priced Fun and Easy to Use!

  3. Easy To Clean!

  4. Issues • Retail Opportunities • Made in China • Market Leader Imperfections • Ice “Cream” • Competition

  5. Environmental Analysis • Economic Indicators • Rebound & Recovery

  6. Environmental Analysis • Lifestyle Trends • Industry Trends • Marketing Strategy

  7. Target Market • Primary Market • Adults: • First Method: Occasion Segmentation – Specialty Foods • Second Method: Benefits Sought – Quick, Healthy Treat • Secondary Market • Families: • First Method: Benefits Sought – Health Conscious • Second Method: Psychographic Segmentation – Dietary Restrictions

  8. Goals • Use social media to increase customer awareness • Be a leader in desserts for those with dietary restriction • Gain additional awards within the industry to prove to customers it is a great product • Ensure those who are looking for quick and healthy desserts turn to Yonanas as their first alternative • Continue the use of print advertisement to reach the target market • Explore options for adding helpful product demonstrations in places where the Yonanas machine is sold • Increase our presence in stores that reach our target market

  9. Objectives • Increase television air time on HSN or QVC by 10% more in 2013 than 2012 • Input 15 new recipes into the recipe book to ensure that the product is reaching new markets. • Increase home sales by at least 2% by the end of the first quarter of 2013

  10. Action Plans

  11. Freezer Pies!

  12. There Is An App For That!

  13. Yonanistas!

  14. Questions?

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