Alden Burns Tyler Egan Tyler Lieb - PowerPoint PPT Presentation

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Alden Burns Tyler Egan Tyler Lieb

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Presentation Transcript

  1. Alden Burns Tyler Egan Tyler Lieb

  2. What Makes YPT Different • Not traditional gym • Different amenities • 40 yard strip of turf • All free weights except for one machine • Focus on safety

  3. “The traditional gym system is broken!! The average gym “workout” is either too boring to keep you motivated, or borderline hazardous to your health with little to no supervision or “trainers” trying to turn you into a stunt devil! We feel this is unethical and just downright wrong!”

  4. About the Gym • Personal training for athletes focusing on • Injury reduction • Speed • Power • Strength • Conditioning • Sport-specific training with a personal trainer • Athletes are closely supervised for intense 60– 90 minute workout

  5. About the Gym (Cont.) • Adult fitness training focusing on • Weight loss • Conditioning • Functional Strength • Mobility/Flexibility • Maintenance • Workout is unique to your needs • A trainer is always present with you

  6. The Workout • Adult Fitness • Soft Tissue (Foam Rolling) • Flexibility • Active Warm-up • Core Training • Power • Functional Strength Training • Conditioning Sport Performance • Soft Tissue (Foam Rolling) • Corrective Stretch • Warm-up/Activation • Movement Training • Core Training • Plyo/Med Ball • Explosive Power • Functional Strength Training • Conditioning

  7. The Problem • Low membership due to: • High price • Poor marketing techniques • Traditional gyms still more preferred

  8. Research Conducted • Talked to Owner • Looked at surrounding gym’s prices • Researched area demographics • Researched similar gyms throughout the country

  9. What we’ve Learned from the Owner • Has tested various ways on how to operate the gym • Group sessions • One-on-One • Individual training – more traditional • Trying to model his gym after Mike Boyle Strength and Conditioning

  10. What we’ve Learned from the Owner (Cont.) • Social Media Usage • Facebook, Twitter • Not optimized • Marketing Techniques • No major advertising done • Owner used to do a radio segment once a week for educational purposes, not promotion • $89 one-month trial, not promoted effectively

  11. Surrounding Gyms and Prices • Large, nationally known gyms: • Snap Fitness: $35/month • Planet Fitness: $100/year • Anytime Fitness: $35/month • Work Out World: $20/month • Local Gyms • G’s Fitness: • High School Gyms: Free to students, $150/year

  12. Demographics • Local most popular sports • Lacrosse • Football • Soccer • Basketball • Baseball/Softball

  13. Demographics (Cont.) • New London County: Median Income: $92,500

  14. Demographics (Cont.) New London County

  15. Similar Gyms • Mike Boyle Strength and Conditioning, Boston, MA http://www.bodybyboyle.com • Athlete’s Performance, Phoenix, AZ http://www.athletesperformance.com • http://www.yuhasperformance.com

  16. Research Still Needed • Contact and interview Mike Boyle • How his business runs • Advertising Techniques • How his gym became so successful • Interview Tim Yuhas again • Membership numbers from Yuhas Performance Training • Gym’s most popular sports • Why he thinks adults go to his gym • Interview other small gym owners • Membership numbers • Advertising techniques

  17. Questions?

  18. Pictures Work’s Cited • http://www.theday.com/Assets/images/1124yuhas.jpg • https://www.facebook.com/YuhasPerformance • http://www.claritas.com/MyBestSegments/Default.jsp?ID=20&menuOption=ziplookup&pageName=ZIP%2BCode%2BLookup • http://joelauzon.com/wp-content/uploads/2010/08/MBSC_600w-e1282058913878.jpg • http://www.craigliebenson.com/wp-content/uploads/2012/03/AthletesPerformance.jpg.jpg