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Comparative Methods of Business Planning in Investment Activities Between Central Asian and EU Countries

This project funded by the European Commission explores the applied methods of business planning for investment activities in Central Asian and EU countries. It covers phases such as pre-investment, investment, and operational, as well as types of investment projects and business plan components. Various approaches, including those by KPMG, EBRD, and UNIDO, are discussed, emphasizing the importance of market conditions and operational efficiency. The research involves three levels: exploration of opportunities, preparatory studies, and feasibility assessment.

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Comparative Methods of Business Planning in Investment Activities Between Central Asian and EU Countries

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  1. Comparative characteristics of the applied methods of business planning of investment activities in the countries of the European Union and the countries of Central Asia. Master of Management Gulmira Butanovna Sarsembayeva This project has been funded with the support of the European Commission. The contents of this publication/material are the responsibility of the author and do not reflect the views of the European Commission

  2. Pre-investment phase: • Searching for investment concepts (business ideas); • Advanced preparation for investment project; • Formulation of the project and assessment of its technical, economic and financial acceptability;

  3. Investment phase: • Establishing the legal, financial, and organizational basis of the project. • Detailed engineering and technical design. • Construction of the objects included in the project. • Installation of equipment. • Pre-production marketing. • Recruitment and training of personnel. • Commissioning and start-up.

  4. Operational phase: • Reaching full production capacity. • Creation of repair centers and a dealer network. • Expansion and modernization. • Ongoing monitoring of the economic indicators of the project.

  5. Types of investment projects: Depending on the size of the project: • small projects • medium-sized projects • major projects • megaprojects • Project types: • economic projects • social projects • environmental projects

  6. • •Project classes: • Monoproject • Multiproject • Megaproject • • Attitude to risk: • risk-free (reliable) projects • risky projects • By type of cash flow: • Ordinary • Extraordinary

  7. By type of project: • educational and training programs • innovative • Combined Depending on the duration of the project: • short-term • medium-term • long-term Depending on the complexity of the project: • Simple • Complex • Very difficult

  8. Relative to each other: • independent • Mutually exclusive Depending on the degree of influence of the results of the implementation of the investment project on the internal or external markets of financial, material products and services, labor, as well as on the environmental and social situation: • global projects • national economic projects • large-scale projects • local projects

  9. Components of the business plan: • introduction (summary) • characteristics of the company and industry • new product description • marketing and sales policy • production section • organizational arrangements • financial data • possible risks and their overcoming

  10. Business plan development methods: • KPMG • EBRD; • UNIDO

  11. All projects include the following activities: • quickly review the business for value creation; • building a high-level business model; • development of an operational model; • development of an action plan for implementing changes; • assessment of market conditions; • increase the efficiency of operations.

  12. Any investment project goes through three stages: • pre-investment; • investment, or implementation phase; • operational. There are three levels of research: • exploration of opportunities • preparatory (pre-project studies) • Feasibility assessment.

  13. Comparative characteristics of the applied methods of business planning of investment activities Central Asian countries European Union countries 1. Introduction (summary) 2. Characteristics of the enterprise and industry 3. Description of the new product 4. Marketing and sales policy 5. Production section 6. Organizational arrangements 7. Financial data 8. Possible risks and their overcoming 1. Summary of the business plan 2. Financial assessment of the project 3. Product Description 4. Information about the market and competitors 5. Project implementation plan 6. Description of required resources 7. Financial plan

  14. Назарларыңызға рахмет! Спасибо за внимание! Thanks for attention!

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