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Cross marketing and social media use for development of tourism related services Rīga, 06.02.2014
About Sixt • Sixt is a leading mobility service providerin Europe founded in 1912 with international headquarters in Munich, Germany • Sixt operates in 105 countries and rents cars at over4,000 locations worldwide • Sixt supplies over 255,000 carsof all makes and models, from the economic Smart to the prestigious Mercedes Benz S-Class • With the largest BMW and Mercedes-Benz fleet worldwide, the Sixt fleet includes 51% premium brands • Sixt is the one-stop-shop for your entire mobility requirements, from car and truck rental to leasing and chauffeur driven limousine service
Sixt in the Baltic States • Sixt franchise partner in Baltic States – Transporent • Leading fleet management, full service leasing, car rental and bicycle sharing provider in Baltics • Experience starting from year 2003 • Total fleet – more than 3000 vehicles • Revenue – 10 millions euro (2013) • Number of employees – more than 45 • 10 branches in all major cities and airports – Riga, Tallinn, Vilnius, Kaunas and Klaipeda • Exclusive car rental partner of airBalticand Riga 2014
Sixt mobility concept Sixt mobility solutions – from 1 HOUR to 5 YEARS Rent a car Lease a car Limousine service Rent a truck Rent a bicycle • Transfer services • Chauffeur service • Events • Limousine Service • Car plus driver • Long term leasing • Full service leasing • Fleet management • Used cars sales • Daily rental • Weekly rental • Monthly rental • Mini leasing • Replacement car • Trucks and vans • Daily rental • Weekly rental • Monthly rental • bicycle sharing in Riga and Jurmala • more than 250 bicycles available • 20+ stations
Sixt brand experience "Drive first class – pay economy" NETWORK & DISTRIBUTION VEHICLES, SERVICES & INNOVATIONS MARKETING &COMMUNICATION "Broad coverage" "Premium product" "Top of mind" "Lean (Cost-)structures" ORGANIZATION & INFRASTRUCTURE JJMMTT Dateiname.ppt
Marketing campaign on Facebook.com – Sixt car rental for 1 euro car rental for 1€ 1. To enforce Sixt brand awareness To create opinion Sixt car rental is affordable for everyone 2. To rise number of Facebook fans and test their readiness to buy services 3. To deliver cars among Riga, Tallinn and Vilnius with lowest costs possible 4.
PublicationsSixt offers car rental for just 1 euro Travelnews.lt, 22.05.2012 Naisteleht.ee, 29.05.2012 Jauniauto.lv, 22.05.2012
Results JJMMTT Dateiname.ppt
Cross marketing: Visit your friend abroad with Sixt MINI and airBaltic! Press LIKE and win an airline ticket from airBaltic and car rental from Sixt! 1. FB campaign Visit your friend! To launch of Sixt & airBalticpartnership 2. Best way to travel – fly with airBaltic, drive with Sixt 3. To increase number of Facebookfans
New “Likes” Latvia: 950; Estonia: 770; Lithuania: 618 Total: 2238
Results Increase of Sixt brand awareness
Thank you! Arnis Jaudzems Sixt General Manager in Baltic States email@example.com www.sixt.lv