Social mobilization campaign against polio 2006
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Social Mobilization Campaign Against Polio 2006. June 2006. Objectives:. To increase awareness about the importance of vaccination against polio. To ensure community involvement in enhancing routine vaccination.

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Social mobilization campaign against polio 2006

Social Mobilization Campaign Against Polio 2006

June 2006


Objectives
Objectives:

  • To increase awareness about the importance of vaccination against polio.

  • To ensure community involvement in enhancing routine vaccination.

  • To change negative norms through strategic communication (To change behavior among refusers).

  • To enhance intersectoral collaboration (Ministry of Endowment, MOE, MOI, MOY, etc).


Background
Background:

  • Responding to the epidemiological situation, two supplementary rounds have been conducted targeting all children under 5 in 14 governorates.

  • The strategy of the campaign in focusing on quality, demanded a new approach in social mobilization.


Preparation of the campaign
Preparation of the campaign:

  • Meeting with HE coordinators from governorates.

  • Distribution of IEC materials developed in the NCHEI.

  • Coordination with MOI (TV, local radios, press) & provide them with materials.

  • Meeting with officials from MO Endowment, MOE, MOY, NGOs at the governorates level for social mobilization.


Preparation of the campaign1
Preparation of the campaign:

  • Distribution of extra copies of the training film for health workers.

  • Press conference: With media representatives from radio, television & newspapers (government & opposition).

  • Preparing the launching at both central & peripheral levels.


Launching of the campaign
Launching of the Campaign:

I. At the national level:

By H.E. Minister of Health & Population.

II. At the governorate level:

Governors & local councils.

All launching activities were covered by different media channels.


Interpersonal communication
Interpersonal Communication

  • Raising awareness through mosques:

  • AlJoma’ Prayer.

  • After daily prayers

  • Through pamphlets & posters.


Raising awareness in schools
Raising Awareness In Schools

Coordination with MOE in all governorates.

  • Invitation for vaccination (from students to parents).

  • The Schools’ Radio.

  • Lectures by teachers.

  • The Wall Magazine.


Cars megaphones amplifiers
Cars’ Megaphones & Amplifiers

  • 4w drive cars for each district for announcements about the campaign.

  • Daily visit to remote areas & markets.

  • 5 days work.

  • Coordination with teams to proceed them.


Information materials
Information Materials

  • Banners.

  • Posters.

  • Stickers.

  • Invitation.

  • Cars tapes.


Social mobilization campaign against polio 2006

Banners

766


Social mobilization campaign against polio 2006

Brochures

6 in 2006


Social mobilization campaign against polio 2006

Posters

40,000


Social mobilization campaign against polio 2006

Invitation

500,000

  • Importance of vaccination & the frequent rounds.

  • Age group.

  • Strategy of the campaign (house to house).

  • Date of the round.

  • Safety of the vaccine.

  • Collaboration with teams.

  • Importance of routine immunization.


Social mobilization campaign against polio 2006

Cars Tapes

750Tapes

  • Announcements

  • Songs

  • Short Drama

  • Yemeni Nasheed (traditional songs)

    The tapes are provided to help HE coordinator in the districts.


Mass media communication
Mass Media Communication

  • TV:

    - Design & pretest.

    - Live interviews.

    - Field programs.

    - Interviews with community leaders.

    - Round table discussions.

    - TV Spots: 15 times daily broadcast.

    - News reports on the campaign.

    - News reports on the launching activities.

    - Monitoring & Evaluation.


Mass media communication1
Mass Media Communication

  • Radio:

    - Design & pretest.

    - Raising awareness through 10 local radio stations.

    - Reproduction of spots & flashes using local accents.

    - Interviews.

    - Reports.

    - Discussions

    - Monitoring & Evaluation.

  • Press:

    - Articles & reports.

    - Announcements.

    - Interviews.

    - Caricatures.

    - Monitoring & Evaluation.


Positive points during the campaign
Positive points during the campaign:

  • Using different methods & channels.

  • Non verbal impact of TV messages.

  • Local accents are used.

  • Involvement of different sectors (MOI, MOE, MOY, etc).

  • Schools’ activities (Schedules, lectures, etc).

  • Local Radio stations.

  • Cars using megaphones.

  • Successful intersectoral coordination.

  • The role of Imams.

  • Awareness in markets & remote areas.


Weaknesses during the campaign
Weaknesses during the campaign:

  • Week distribution of materials in some areas.

  • No enough cars.

  • Language of some messages.

  • Rumors.

  • Fatawa by some religious leaders in some districts.


Challenges
Challenges:

  • Assuring sustainability of vaccination.

  • Convincing public of the importance of continuing vaccination.

  • Availability of services/facilities.

  • Role of local councils.

  • Interpersonal communication.


Future steps
Future Steps

  • Continuous awareness on routine immunization

  • Addressing of the main problems to better analyze them

  • Identifying and Profiling Audiences

  • Developing Communication Strategy

  • Developing Evaluation Plan

  • Feed back from different stakeholders