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Population An Introduction to Concepts and Issues. 9th Edition John R. Weeks. Part One. A Demographic Perspective. Part Outline. 1 Introduction to Demography 2 Global Population Trends 3 Demographic Perspectives 4 Demographic Data. Chapter 1. Introduction to Demography. Chapter Outline.
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Population An Introduction to Concepts and Issues 9th EditionJohn R. Weeks
Part One A Demographic Perspective
Part Outline • 1 Introduction to Demography • 2 Global Population Trends • 3 Demographic Perspectives • 4 Demographic Data
Chapter 1 Introduction to Demography
Chapter Outline • What Is Demography? • Why Is Demography Important? • How Will You Use This Information?
What is Demography? • The scientific study of human population. • Concerned with: • Population size • Population growth or decline • Population processes • Population distribution • Population structure • Population characteristics
Why is Demography Important? • Global issues that have important demographic components include: • Terrorism and regional conflict • Violence in sub-Saharan Africa • The backlash against immigrants • Globalization • The degradation of the environment
Degradation of the Environment • Every person added to the population requires energy to prepare food, to provide clothing and shelter, and to fuel economic life. • More than half a billion people face water scarcity. • Two to three billion live in areas that are water-stressed.
Demographics of Politics • The Census of Population provides data for the apportionment of seats in the House of Representatives. • Legislators ask questions about how population influences the programs: • Will increase in the older population bankrupt the Social Security system? • Would federal subsidies to inner-city areas help lower the unemployment rate?
Demographics of Social Planning • Local agencies use demographics to plan for services for their communities. • Sickness and health are affected by sociodemographic characteristics and the demand for services shifts with demographic trends.
Marketing Demographics • Segmenting markets - tailoring products and services to a specific demographic group • Targeting - aiming the advertising of a product or service to a specific demographic group • Cluster marketing relates demographic information about people to information about where they live.
Business Demographics • Demographics are an important component of site selection for many businesses. • Investors use demographics to find areas of potential market growth. • Human resource managers use demographics to increase their awareness of the special qualities and needs among their present and prospective employees.