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Understanding Intercultural Communication Second Edition. Chapter 3 What are the Essential Cultural Value Patterns? Stella Ting-Toomey & Leeva C. Chung OXFORD UNIVERSITY PRESS. PowerPoint Slides Designed by Alex Flecky and Noorie Baig. TODAY’S MENU. I. Functions of Cultural Values
What are the Essential Cultural Value Patterns?
Stella Ting-Toomey & Leeva C. Chung
OXFORD UNIVERSITY PRESS
PowerPoint Slides Designed by Alex Flecky and Noorie Baig
I. Functions of Cultural Values
II. Analyzing Cultural Value Dimensions
III. Additional Value Orientations
Click here to watch how Best Buy demonstrates how it takes its cultural values and uses them throughout the different countries in which it operates.
Small Power Large Power
Direct comm. patterns
Indirect comm. patterns
Small Power Distance
Emphasize interpersonal equality
Children may contradict parents
Younger people are smart
Teachers ask for feedback
Subordinates expect consultation
Informal comm. patterns
Large Power Distance
Emphasize status based difference
Children should obey parents
Older people are wise
Subordinates expect guidance
Formal comm. patterns
Weak Uncertainty Avoidance
Uncertainty is valued
Family is dynamic and changing
High mobility in relationships
Challenges are welcome
Conflict can be positive
High tolerance for ambiguity
Strong Uncertainty Avoidance
Uncertainty is a threat
Reinforce family rules
Low mobility in relationships
Routines are welcome
Encourage clear procedure
Conflict is negative
Low tolerance for ambiguity
Flexible sex roles
Both genders take initiative
Social adjustment is critical
Work in order to live
Fluid gender communication
Overlapped gender roles
Complementary sex roles
Males take initiative
Academic performance is critical
Live in order to work
“Masculine” toughness vs. “feminine” softness
Clear masculine/feminine gender roles
My Big Fat Greek Wedding film clip:
Connect with the different value dimensions
Japanese Snowboarder: Values
During the 2008 Winter Olympics a Japanese snowboarder received a large backlash from his home country after wearing his country’s uniform “inappropriately.” Click here to watch video.
The Last Samurai film clip:
Click here to watch this clip about Feminine/ Masculine Cultures
Four-Dimensional Values Inventory (DVI)
A. Independent versus Interdependent Self-Construal
B. Horizontal versus Vertical Self- Construal
C. Internal versus External Locus of Control
Flexible intercultural communicators:
Practice the O-D-I-S Method:
Observe verbal and nonverbal signals attentively.
Describe specific behaviors with a minimum of distortion.
Generate multiple interpretations of the unfamiliar behaviors.
Suspend ethnocentric evaluation, perform open-ended evaluation.
“PARABLE” Application Exercise
Only if we understand can we care.
Only if we care will we help.
Only if we help shall they be saved. ~ Jane Goodall