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Understanding Intercultural Communication Second Edition. Chapter 3 What are the Essential Cultural Value Patterns? Stella Ting-Toomey & Leeva C. Chung OXFORD UNIVERSITY PRESS. PowerPoint Slides Designed by Alex Flecky and Noorie Baig. TODAY’S MENU. I. Functions of Cultural Values

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understanding intercultural communication second edition

Understanding Intercultural Communication Second Edition

Chapter 3

What are the Essential Cultural Value Patterns?

Stella Ting-Toomey & Leeva C. Chung

OXFORD UNIVERSITY PRESS

PowerPoint Slides Designed by Alex Flecky and Noorie Baig

today s menu
TODAY’S MENU

I. Functions of Cultural Values

II. Analyzing Cultural Value Dimensions

III. Additional Value Orientations

  • Individual Socialization Development
  • Intercultural Reality Check: Do-Ables
i functions of cultural values1
I. Functions of Cultural Values
  • Analyzing Cultural Values
  • Identity Meaning Function
  • Explanatory Function
  • Motivational Function
  • Ingroup–Outgroup Evaluative Function

Click here to watch how Best Buy demonstrates how it takes its cultural values and uses them throughout the different countries in which it operates.

ii analyzing cultural value dimensions
II. Analyzing Cultural Value Dimensions

IDENTITY:

POWER:

UNCERTAINTY:

SEX ROLES:

Individualism Collectivism

Small Power Large Power

Distance Distance

Weak Strong

Uncertainty Uncertainty

Avoidance Avoidance

Feminine Masculine

ii analyzing cultural value dimensions individualism collectivism value pattern
II. Analyzing Cultural Value Dimensions: Individualism–Collectivism Value Pattern

Individualistic Cultures

“I” Identity

Nuclear family

Privacy regulation

Individual competition

Personal competence

Direct comm. patterns

Independent self

Collectivistic Cultures

“We” Identity

Extended family

Relational harmony

Teamwork

Ingroup emphasis

Indirect comm. patterns

Interdependent self

ii analyzing cultural value dimensions small large power distance value pattern
II. Analyzing Cultural Value Dimensions: Small–Large Power Distance Value Pattern

Small Power Distance

Emphasize interpersonal equality

Children may contradict parents

Younger people are smart

Teachers ask for feedback

Subordinates expect consultation

Informal comm. patterns

Horizontal self

Large Power Distance

Emphasize status based difference

Children should obey parents

Older people are wise

Teachers lecture

Subordinates expect guidance

Formal comm. patterns

Vertical self

ii analyzing cultural value dimensions weak strong uncertainty avoidance value pattern
II. Analyzing Cultural Value Dimensions: Weak-Strong Uncertainty Avoidance Value Pattern

Weak Uncertainty Avoidance

Uncertainty is valued

Family is dynamic and changing

High mobility in relationships

Challenges are welcome

Encourage risk-taking

Conflict can be positive

High tolerance for ambiguity

Strong Uncertainty Avoidance

Uncertainty is a threat

Reinforce family rules

Low mobility in relationships

Routines are welcome

Encourage clear procedure

Conflict is negative

Low tolerance for ambiguity

ii analyzing cultural value dimensions feminine masculine value pattern
II. Analyzing Cultural Value Dimensions: Feminine-Masculine Value Pattern

Feminine Cultures

Flexible sex roles

Emphasize nurturance

Both genders take initiative

Social adjustment is critical

Work in order to live

Fluid gender communication

Overlapped gender roles

Masculine Cultures

Complementary sex roles

Emphasize achievement

Males take initiative

Academic performance is critical

Live in order to work

“Masculine” toughness vs. “feminine” softness

Clear masculine/feminine gender roles

ii analyzing cultural value dimensions media activities
II. Analyzing Cultural Value Dimensions:Media Activities

My Big Fat Greek Wedding film clip:

Connect with the different value dimensions

Japanese Snowboarder: Values

During the 2008 Winter Olympics a Japanese snowboarder received a large backlash from his home country after wearing his country’s uniform “inappropriately.” Click here to watch video.

The Last Samurai film clip:

Click here to watch this clip about Feminine/ Masculine Cultures

ii analyzing cultural value dimensions self assessment discussion
II. Analyzing Cultural Value Dimensions: Self-Assessment Discussion

Four-Dimensional Values Inventory (DVI)

  • What Factors Shape Your Values’ Development?
  • Increase Your Self-Awareness of Value Dimensions on Multiple Levels: Cultural/Ethnic, Workplace, Family, and Personal Self.
  • Dyadic Discussion: Increase Your Awareness of Differences and Similarities between SELF and OTHER. . .
iv individual socialization development
IV. Individual Socialization Development

A. Independent versus Interdependent Self-Construal

B. Horizontal versus Vertical Self- Construal

C. Internal versus External Locus of Control

v intercultural reality check do ables
V. Intercultural Reality Check: Do-Ables

Flexible intercultural communicators:

Practice the O-D-I-S Method:

Observe verbal and nonverbal signals attentively.

Describe specific behaviors with a minimum of distortion.

Generate multiple interpretations of the unfamiliar behaviors.

Suspend ethnocentric evaluation, perform open-ended evaluation.

O =

D =

I =

S =

values exploration exercise
Values Exploration Exercise

“PARABLE” Application Exercise

  • Individual Decision Ranking
  • Group Discussion
  • Group Decision Consensus Ranking
  • In-Class Writing Assignment
parting thoughts
Parting Thoughts…

Only if we understand can we care.

Only if we care will we help.

Only if we help shall they be saved. ~ Jane Goodall